Global competitive strategy / Daniel F. Spulber.

Author/creator Spulber, Daniel F.
Format Book
Publication InfoCambridge : Cambridge University Press, 2007.
Descriptionxiv, 290 pages : illustrations, 1 map ; 26 cm
Supplemental ContentContributor biographical information
Supplemental ContentPublisher description
Supplemental ContentTable of contents only
Subjects

Contents Introduction: the global challenge -- The global mosaic -- Global strategic analysis -- Global competitive advantage -- Global competitive strategy -- Global investment strategy :choosing the best mix of transactions and investment -- The global business organization -- Lenovo: entering global competition -- Cemex: making global markets -- Dairy farm: regional retail strategy -- Danone: organizing for global competition -- Conclusion.
Bibliography noteIncludes bibliographical references and index.
LCCN 2007281339
ISBN9780521880817 (hbk.)
ISBN0521880815 (hbk.)

Availability

Library Location Call Number Status Item Actions
Joyner General Stacks HD30.28 .S6448 2007 ✔ Available Place Hold