Global competitive strategy / Daniel F. Spulber.
| Author/creator | Spulber, Daniel F. |
| Format | Book |
| Publication Info | Cambridge : Cambridge University Press, 2007. |
| Description | xiv, 290 pages : illustrations, 1 map ; 26 cm |
| Supplemental Content | Contributor biographical information |
| Supplemental Content | Publisher description |
| Supplemental Content | Table of contents only |
| Subjects |
| Contents | Introduction: the global challenge -- The global mosaic -- Global strategic analysis -- Global competitive advantage -- Global competitive strategy -- Global investment strategy :choosing the best mix of transactions and investment -- The global business organization -- Lenovo: entering global competition -- Cemex: making global markets -- Dairy farm: regional retail strategy -- Danone: organizing for global competition -- Conclusion. |
| Bibliography note | Includes bibliographical references and index. |
| LCCN | 2007281339 |
| ISBN | 9780521880817 (hbk.) |
| ISBN | 0521880815 (hbk.) |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Joyner | General Stacks | HD30.28 .S6448 2007 | ✔ Available | Place Hold |