Tools

LEADER 01614cam 22004094a 4500

001 ocn212409900;

003 OCoLC;

005 20141212003129.0;

008 070829s2008 nyua b 001 0 eng ;

010 a| 2007936366;

020 a| 9780387725789 (hbk. : alk. paper);

020 a| 0387725784 (hbk. : alk. paper);

035 a| (Sirsi) o212409900;

035 a| (OCoLC)212409900;

049 a| EREE;

050 00 a| HF5415.126b| .B577 2008;

082 00 a| 658.8/722| 22;

100 1 a| Blattberg, Robert C.,d| 1942-=| ^A85730;

245 10 a| Database marketing :b| analyzing and managing customers /c| Robert C. Blattberg, Byung-Do Kim, Scott A. Neslin.;

260 a| New York :b| Springer,c| 2008.;

300 a| xxiv, 871 pages :b| illustrations ;c| 25 cm.;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

490 1 a| International series in quantitative marketing ;v| 18;

504 a| Includes bibliographical references (p. 801-845) and index.;

650 0 a| Database marketing.=| ^A477390;

650 0 a| Consumer profiling.=| ^A591585;

700 1 a| Kim, Pyŏng-do,d| 1958-=| ^A771457;

700 1 a| Neslin, Scott A.,d| 1952-=| ^A262223;

830 0 a| International series in quantitative marketing ;v| 18.=| ^A239861;

994 a| C0b| ERE;

938 a| Baker & Taylorb| BKTYc| 189.00d| 189.00i| 0387725784n| 0007371669s| active;

596 a| 1;

998 a| 1351892;

999 a| HF5415.126 .B577 2008w| LCc| 1i| 30372014399973d| 2/17/2014e| 11/18/2009f| 3/27/2009g| 1l| JGESm| JOYNERn| 1p| $189.00q| 1r| Ys| Yt| JGESBKu| 4/8/2008x| BOOKz| JSTACKSo| .STAFF. 0;

Database marketing : analyzing and managing customers / Robert C. Blattberg, Byung-Do Kim, Scott A. Neslin.

Author/creator	Blattberg, Robert C., 1942-
Other author	Kim, Pyŏng-do, 1958-
Other author	Neslin, Scott A., 1952-
Format	Book
Publication Info	New York : Springer, 2008.
Description	xxiv, 871 pages : illustrations ; 25 cm.
Subjects	Database marketing. Consumer profiling.

Series	International series in quantitative marketing ; 18 International series in quantitative marketing ; 18. ^A239861
Bibliography note	Includes bibliographical references (p. 801-845) and index.
LCCN	2007936366
ISBN	9780387725789 (hbk. : alk. paper)
ISBN	0387725784 (hbk. : alk. paper)

Database marketing : analyzing and managing customers / Robert C. Blattberg, Byung-Do Kim, Scott A. Neslin.

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