Writing for the fashion business / Kriston K. Swanson, Judith C. Everett.
| Author/creator | Swanson, Kristen K. |
| Other author | Everett, Judith C. |
| Format | Book |
| Publication Info | New York : Fairchild, 2008. |
| Description | xx, 604 pages : illustrations ; 23 cm |
| Subjects |
| Contents | 1: Writing in the fashion environment -- Effective fashion communications -- The writing process -- 2: Fashion journalism -- Writing for newspapers -- Writing for magazines -- Writing for broadcast media -- 3: Fashion promotion communication -- Writing for advertising -- Writing for public relations -- Writing for new media -- 4: Other forms of fashion writing -- Scholarly writing -- Writing book -- Writing business communications -- Writing employment messages. |
| Bibliography note | Includes bibliographical references and index. |
| ISBN | 9781563674396 |
| ISBN | 1563674394 |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Joyner | General Stacks | TT503.5 .S93X 2008 | ✔ Available | Place Hold |