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LEADER 02337cam 22004934a 4500

001 ocn123539490;

003 OCoLC;

005 20141212003548.0;

008 070420s2008 nyua b 001 0 eng ;

010 a| 2007016430;

020 a| 9780805863604 (alk. paper);

020 a| 0805863605 (alk. paper);

029 1 a| NZ1b| 11592237;

035 a| (Sirsi) o123539490;

035 a| (OCoLC)123539490;

049 a| EREE;

050 00 a| BF637.P4b| P39 2008;

082 00 a| 153.8/522| 22;

100 1 a| Perloff, Richard M.=| ^A209895;

245 14 a| The dynamics of persuasion :b| communication and attitudes in the 21st century /c| Richard M. Perloff.;

250 a| 3rd ed.;

300 a| xvii, 563 pages :b| illustrations ;c| 23 cm.;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

490 1 a| LEA's communication series;

504 a| Includes bibliographical references (p. [487]-532) and indexes.;

505 0 a| Introduction to persuasion -- Attitudes : definition and structure -- Attitudes : functions and consequences -- Attitude measurement -- Processing persuasive communications -- "Who says it?" : source factors in persuasion -- Message factors -- Personality and persuasion -- Cognitive dissonance theory -- Interpersonal persuasion -- Advertising -- Communication campaigns.;

650 0 a| Persuasion (Psychology)=| ^A27909;

650 0 a| Mass mediax| Psychological aspects.=| ^A25438;

650 0 a| Attitude change.=| ^A6508;

830 0 a| LEA's communication series.=| ^A331122;

856 41 3| Table of contents onlyu| http://www.loc.gov/catdir/toc/ecip0716/2007016430.html;

856 42 3| Publisher descriptionu| http://www.loc.gov/catdir/enhancements/fy0731/2007016430-d.html;

994 a| C0b| ERE;

938 a| Baker & Taylorb| BKTYc| 55.00d| 55.00i| 0805863605n| 0007319176s| active;

938 a| Baker & Taylorb| BKTYc| 115.00d| 115.00i| 0805863591n| 0007329355s| active;

938 a| Baker and Taylorb| BTCPn| BK0007329355;

938 a| YBP Library Servicesb| YANKn| 2577315;

596 a| 1;

998 a| 1355875;

999 a| BF637.P4 P39 2008w| LCc| 1i| 30372014422460d| 9/1/2015e| 6/18/2015l| JGESm| JOYNERn| 5p| $55.00q| 1r| Ys| Yt| JGESBKu| 5/28/2008x| BOOKz| JSTACKSo| .STAFF. 0;

The dynamics of persuasion : communication and attitudes in the 21st century / Richard M. Perloff.

Author/creator	Perloff, Richard M.
Format	Book
Edition	3rd ed.
Publication Info	New York : Lawrence Erlbaum Associates, ©2008.
Description	xvii, 563 pages : illustrations ; 23 cm.
Supplemental Content	Table of contents only
Supplemental Content	Publisher description
Subjects	Persuasion (Psychology) Mass media--Psychological aspects. Attitude change.

Series	LEA's communication series LEA's communication series. ^A331122
Contents	Introduction to persuasion -- Attitudes : definition and structure -- Attitudes : functions and consequences -- Attitude measurement -- Processing persuasive communications -- "Who says it?" : source factors in persuasion -- Message factors -- Personality and persuasion -- Cognitive dissonance theory -- Interpersonal persuasion -- Advertising -- Communication campaigns.
Bibliography note	Includes bibliographical references (p. [487]-532) and indexes.
LCCN	2007016430
ISBN	9780805863604 (alk. paper)
ISBN	0805863605 (alk. paper)

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Joyner	General Stacks	BF637.P4 P39 2008	✔ Available	Place Hold

The dynamics of persuasion : communication and attitudes in the 21st century / Richard M. Perloff.

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