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LEADER 02682cgm 2200493Ia 4500

001 ocm68968118;

003 OCoLC;

005 20141212004159.0;

007 vd mvaizu;

008 060518s2006 nju053 vleng d;

028 42 a| FFH 32594b| Films for the Humanities & Sciences;

035 a| (Sirsi) o68968118;

035 a| (OCoLC)68968118;

049 a| EREA;

090 a| HF6161.B4b| I53 2006 DVD;

245 00 a| In brands we trust /c| directed by Michel Pelletier ; written by Emmanuelle Garnaud ; produced by Joanne Forgues, Christiane Hamelin ; produced by Locomotion Télévision with the collaboration of Info Presse Productions Télé.;

260 a| Princeton, NJ :b| Films for the Humanities & Sciences,c| 2006.;

300 a| 1 videodisc (53 min.) :b| sound, color with black and white sequences ;c| 4 3/4 in.;

336 a| two-dimensional moving image2| rdacontent;

337 a| video2| rdamedia;

338 a| videodisc2| rdacarrier;

500 a| Originally broadcast in 2002.;

508 a| Cinematography, Étienne de Massy, André Dufour, Michel Pelletier ; editor, Michel Pelletier ; music, E.P. Bergen ; narrator, Lisa Bronwyn Moore ; English version produced by Multidub International.;

511 0 a| Interviewer/journalist: Emmanuelle Garnaud.;

520 a| Ask what a brand is-- is it a product, a company, an advertising campaign, a myth? Examines the concept of branding, its history, its impact on youth, and the convergence of brands and culture. Includes commentary by Saatchi & Saatchi Worldwides's Kevin Roberts, Chanel's Jacques Helleu, and anti-corporate crusader Naomi Klein. Looks at various brands, including Coke, Nike, Chanel, Apple, and Benetton.;

538 a| DVD.;

650 0 a| DVD-Video discs.=| ^A512643;

650 0 a| Brand name products.=| ^A83735;

650 0 a| Business names.=| ^A113978;

650 0 a| Documentary television programs.=| ^A179748;

700 1 a| Pelletier, Michel,d| 1961 October 5-e| director.=| ^A781655;

700 1 a| Garnaud, Emmanuelle,e| screenwriter.=| ^A772834;

700 1 a| Forgues, Joanne,e| producer.=| ^A772835;

700 1 a| Hamelin, Christiane,e| producer.=| ^A772836;

700 1 a| Moore, Lisa Bronwyn,e| narrator.=| ^A772837;

710 2 a| Locomotion Télévision.=| ^A772838;

710 2 a| Info Presse Productions Télé.=| ^A781656;

710 2 a| Films for the Humanities & Sciences (Firm)=| ^A565382;

730 0 a| Empire des marques.?| UNAUTHORIZED;

994 a| C0b| ERE;

596 a| 1;

998 a| 1388890;

999 a| HF6161.B4 I53 2006 DVDw| LCc| 1i| 30372014419706d| 5/2/2017e| 4/23/2017f| 9/26/2023g| 4l| JMESDm| JOYNERn| 11p| $159.00q| 2r| Ys| Yt| JMESDVu| 6/3/2008x| DVDz| JDVDSo| .STAFF. 0;

In brands we trust / directed by Michel Pelletier ; written by Emmanuelle Garnaud ; produced by Joanne Forgues, Christiane Hamelin ; produced by Locomotion Télévision with the collaboration of Info Presse Productions Télé.

Format	Video (DVD)
Publication Info	Princeton, NJ : Films for the Humanities & Sciences, 2006.
Description	1 videodisc (53 min.) : sound, color with black and white sequences ; 4 3/4 in.
Subjects	DVD-Video discs. Brand name products. Business names. Documentary television programs.

Other author/creator	Pelletier, Michel, 1961 October 5- director.
Other author/creator	Garnaud, Emmanuelle, screenwriter.
Other author/creator	Forgues, Joanne, producer.
Other author/creator	Hamelin, Christiane, producer.
Other author/creator	Moore, Lisa Bronwyn, narrator.
Other author/creator	Locomotion Télévision.
Other author/creator	Info Presse Productions Télé.
Other author/creator	Films for the Humanities & Sciences (Firm)
Abstract	Ask what a brand is-- is it a product, a company, an advertising campaign, a myth? Examines the concept of branding, its history, its impact on youth, and the convergence of brands and culture. Includes commentary by Saatchi & Saatchi Worldwides's Kevin Roberts, Chanel's Jacques Helleu, and anti-corporate crusader Naomi Klein. Looks at various brands, including Coke, Nike, Chanel, Apple, and Benetton.
General note	Originally broadcast in 2002.
Credits	Cinematography, Étienne de Massy, André Dufour, Michel Pelletier ; editor, Michel Pelletier ; music, E.P. Bergen ; narrator, Lisa Bronwyn Moore ; English version produced by Multidub International.
Performer	Interviewer/journalist: Emmanuelle Garnaud.
Technical details	DVD.
Other title	Empire des marques.
Publisher number	FFH 32594 Films for the Humanities & Sciences

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Library	Location	Call Number	Status	Item Actions
Joyner	Compact DVDs	HF6161.B4 I53 2006 DVD	✔ Available	Place Hold

In brands we trust / directed by Michel Pelletier ; written by Emmanuelle Garnaud ; produced by Joanne Forgues, Christiane Hamelin ; produced by Locomotion Télévision with the collaboration of Info Presse Productions Télé.

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