Multinational product management / edited by Warren J. Keegan and Charles S. Mayer.

Format Book
Publication InfoChicago : American Marketing Association, ©1977.
Descriptionvi, 184 pages ; 23 cm
Subjects
Product management--Congresses.
Export marketing--Congresses.

Other author/creatorKeegan, Warren J.
Other author/creatorMayer, Charles S.
Other author/creatorMarketing Science Institute.
Other author/creatorAmerican Marketing Association.
General noteProceedings of a workshop held in Cambridge, Mass., Jan. 18-20, 1976, cosponsored by the Marketing Science Institute and the American Marketing Association.
Bibliography noteIncludes bibliographical references.
LCCN 77005569
ISBN0877570922

Availability

Library Location Call Number Status Item Actions
Joyner General Stacks HF5415.15 .M84 ✔ Available Place Hold