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LEADER 01656cam 2200409 i 4500

001 ocm03543376;

005 20141212005620.0;

008 771219s1978 nyua b 101 0 eng ;

010 a| 77018878;

020 a| 047107179X;

035 a| (Sirsi) o03543376;

035 a| (OCoLC)3543376;

049 a| ERE*;

050 00 a| HF5415b| .B424;

082 0 a| 658.8;

245 00 a| Behavioral and management science in marketing /c| edited by Harry L. Davis, Alvin J. Silk ; contributing authors, Victor J. Cook [and others].;

300 a| v, 273 pages :b| illustrations ;c| 25 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

500 a| "A Ronald Press publication.";

500 a| Papers presented at a symposium held at the University of Chicago, and sponsored by the College on Marketing of the Institute of Management Sciences.;

504 a| Includes bibliographies and index.;

650 0 a| Marketingv| Congresses.=| ^A412660;

650 0 a| Consumers' preferencesv| Congresses.=| ^A83736;

650 0 a| Advertisingv| Congresses.=| ^A1235081;

650 0 a| New productsv| Congresses.=| ^A1240536;

700 1 a| Davis, Harry L.=| ^A106259;

700 1 a| Silk, Alvin J.=| ^A106260;

700 1 a| Cook, Victor J.=| ^A106261;

710 2 a| Institute of Management Sciences.b| College on Marketing.=| ^A106262;

919 a| BOOK;

596 a| 1;

998 a| 142004;

999 a| HF5415 .B424w| LCc| 1i| 310372001567875d| 2/22/2022f| 3/27/2009g| 1l| JGESm| JOYNERq| 1r| Ys| Yt| JGESBKu| 5/17/1986x| BOOKz| JSTACKSo| .STAFF. 0o| .STAFF. Copy Statement : c.1;

Behavioral and management science in marketing / edited by Harry L. Davis, Alvin J. Silk ; contributing authors, Victor J. Cook [and others].

Format	Book
Publication Info	New York : Wiley, ©1978.
Description	v, 273 pages : illustrations ; 25 cm
Subjects	Marketing--Congresses. Consumers' preferences--Congresses. Advertising--Congresses. New products--Congresses.

Other author/creator	Davis, Harry L.
Other author/creator	Silk, Alvin J.
Other author/creator	Cook, Victor J.
Other author/creator	Institute of Management Sciences. College on Marketing.
General note	"A Ronald Press publication."
General note	Papers presented at a symposium held at the University of Chicago, and sponsored by the College on Marketing of the Institute of Management Sciences.
Bibliography note	Includes bibliographies and index.
LCCN	77018878
ISBN	047107179X

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Joyner	General Stacks	HF5415 .B424	✔ Available	Place Hold

Behavioral and management science in marketing / edited by Harry L. Davis, Alvin J. Silk ; contributing authors, Victor J. Cook [and others].

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