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001 ocm03543376;

005 20141212005620.0;

008 771219s1978 nyua b 101 0 eng ;

010 a| 77018878;

020 a| 047107179X;

035 a| (Sirsi) o03543376;

035 a| (OCoLC)3543376;

049 a| ERE*;

050 00 a| HF5415b| .B424;

082 0 a| 658.8;

245 00 a| Behavioral and management science in marketing /c| edited by Harry L. Davis, Alvin J. Silk ; contributing authors, Victor J. Cook [and others].;

300 a| v, 273 pages :b| illustrations ;c| 25 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

500 a| "A Ronald Press publication.";

500 a| Papers presented at a symposium held at the University of Chicago, and sponsored by the College on Marketing of the Institute of Management Sciences.;

504 a| Includes bibliographies and index.;

650 0 a| Marketingv| Congresses.=| ^A412660;

650 0 a| Consumers' preferencesv| Congresses.=| ^A83736;

650 0 a| Advertisingv| Congresses.=| ^A1235081;

650 0 a| New productsv| Congresses.=| ^A1240536;

700 1 a| Davis, Harry L.=| ^A106259;

700 1 a| Silk, Alvin J.=| ^A106260;

700 1 a| Cook, Victor J.=| ^A106261;

710 2 a| Institute of Management Sciences.b| College on Marketing.=| ^A106262;

919 a| BOOK;

596 a| 1;

998 a| 142004;

999 a| HF5415 .B424w| LCc| 1i| 310372001567875d| 2/22/2022f| 3/27/2009g| 1l| JGESm| JOYNERq| 1r| Ys| Yt| JGESBKu| 5/17/1986x| BOOKz| JSTACKSo| .STAFF. 0o| .STAFF. Copy Statement : c.1;

Behavioral and management science in marketing / edited by Harry L. Davis, Alvin J. Silk ; contributing authors, Victor J. Cook [and others].

Format	Book
Publication Info	New York : Wiley, ©1978.
Description	v, 273 pages : illustrations ; 25 cm
Subjects	Marketing--Congresses. Consumers' preferences--Congresses. Advertising--Congresses. New products--Congresses.

Other author/creator	Davis, Harry L.
Other author/creator	Silk, Alvin J.
Other author/creator	Cook, Victor J.
Other author/creator	Institute of Management Sciences. College on Marketing.
General note	"A Ronald Press publication."
General note	Papers presented at a symposium held at the University of Chicago, and sponsored by the College on Marketing of the Institute of Management Sciences.
Bibliography note	Includes bibliographies and index.
LCCN	77018878
ISBN	047107179X

Behavioral and management science in marketing / edited by Harry L. Davis, Alvin J. Silk ; contributing authors, Victor J. Cook [and others].

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