 :/LC.GIF&client=easterncarolinaedu)
Comparison advertising : a worldwide study / J. J. Boddewyn, Katherin Marton.
| Author/creator | Boddewyn, J. J. |
| Other author | Marton, Katherin. |
| Other author | International Advertising Association (1938- ) |
| Format | Book |
| Publication Info | New York : Hastings House, [1978]- |
| Description | volumes : illustrations ; 24 cm. |
| Subjects |
| Series | A Communication arts book |
| General note | "A worldwide study sponsored by the International Advertising Association." |
| General note | Includes index. |
| LCCN | 78005546 |
| ISBN | 0803812493 (v. 1) : |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Joyner | General Stacks | HF5827 .B577 V. 1 | ✔ Available | Place Hold |