What were they thinking? : crisis communication : the good, the bad, and the totally clueless / Steve Adubato.

Author/creator Adubato, Steve
Format Book
Publication InfoNew Brunswick, N.J. : Rutgers University Press, ©2008.
Descriptionxii, 248 pages ; 23 cm
Subjects
Crisis management--United States. --Case studies.
Public relations--United States. --Case studies.
Communication.

Contents Johnson & Johnson's Tylenol scare : getting it right -- The Exxon Valdez oil tanker spill : the invisible and clueless CEO -- The New York Knicks : know when to fold 'em -- Chaos in a West Virginia coal mine : "They're alive!" -- The church's pedophilia scandal : skeletons in the closet -- Dick Cheney : misfiring under pressure -- The Glen Ridge rape case : "Stand by our boys" -- The death of Pat Tillman : the cover-up is always worse -- Rudy Giuliani : a tale of two leaders -- Christie Whitman and the EPA : coming clean on Ground Zero -- Prudential's terror threat : the "Rock" gets it right -- Virginia Tech : a deadly delay? -- Don Imus : "I can't get anywhere with you people" -- Jon Corzine : getting it right ... and getting it wrong -- Jet Blue Airways : a late-night disaster -- The O'Reilly "factor" : knowing when to shut up -- Taco Bell's E. coli scare : good intentions aren't enough -- The New York Times : covering up for Jayson Blair -- The Duke "rape" case : a rush to injustice -- Alberto Gonzales : paying the price for playing with words -- NFL boss Roger Goodell : scoring big points under pressure -- FEMA fails during Katrina : talk about "clueless".
Bibliography noteIncludes bibliographical references (p. 239-248).
LCCN 2007048328
ISBN9780813543611 (hardcover : alk. paper)
ISBN0813543614 (hardcover : alk. paper)