/LC.GIF&client=easterncarolinaedu)
Understanding media users : from theory to practice / Tony Wilson.
| Author/creator | Wilson, Tony, 1947- |
| Format | Book |
| Publication Info | Chichester ; Malden, MA : Wiley-Blackwell, 2009. |
| Description | 219 pages ; 24 cm |
| Subjects |
| Contents | A passive audience? Structuralist and effects studies -- The active audience : speaking subjects -- Perceiving is believing : from phenomenology to media user theory -- Meanings are ours : reader response and audience studies -- The projecting audience : from cinema to cellphone -- A phenomenology of phone use : pervasive play and the ludification of culture -- Selling on screen : from media hermeneutics to marketing communication -- Buying brandscapes : a phenomenology of perception and purchase -- Consumer-citizens : crossing cultures in cyberspace -- Media user theory : going beyond accumulation of audiences. |
| Bibliography note | Includes bibliographical references (p. [176]-203) and index. |
| LCCN | 2008005945 |
| ISBN | 9781405155663 (hbk. : alk. paper) |
| ISBN | 1405155663 (hbk. : alk. paper) |
| ISBN | 9781405155670 (pbk. : alk. paper) |
| ISBN | 1405155671 (pbk. : alk. paper) |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Joyner | General Stacks | P 96.A83 W55 2009 | ✔ Available | Place Hold |