Ad women : how they impact what we need, want, and buy / Juliann Sivulka.

Author/creator Sivulka, Juliann
Format Book
Publication InfoAmherst, N.Y. : Prometheus Books, 2009.
Description415 pages : illustrations ; 24 cm
Subjects
Women in the advertising industry--United States. --History.
Women in marketing--United States. --History.
Businesswomen--United States. --History.
Advertising--United States. --History.
Consumers--United States. --History.
Social change--United States. --History.

Contents Introduction: Women, the body and soul of advertising -- Customers become consumers : the evolution of marketing, advertising, and American consumer culture -- The entering wedge : the women's viewpoint and advertising -- It takes a woman to sell a woman : designing Mrs. Consumer -- The business of femininity : selling Mrs. Consumer -- The Depression and war years : retail, radio, and yellow writing -- The fabulous fifties : redesigning Mr. and Mrs. Consumer -- The fabulous fifties : selling Mr. and Mrs. Consumer -- The second wave of ad women : the forces of feminism -- The womanists : alternative visions in the twentieth century -- The third wave of ad women -- Epilogue: Ad women on top.
Bibliography noteIncludes bibliographical references and index.
LCCN 2008032726
ISBN9781591026723 (hardcover)
ISBN1591026725 (hardcover)

Availability

Library Location Call Number Status Item Actions
Joyner General Stacks HF 5805 .S58 2009 ✔ Available Place Hold