Tools

LEADER 03741cam 2200529 a 4500

001 ocn256762104;

003 OCoLC;

005 20141212011615.0;

008 080821s2009 nyu b 001 0 eng ;

010 a| 2008036472;

019 a| 264010149;

020 a| 9781433100765 (pbk. : alk. paper);

020 a| 1433100762 (pbk. : alk. paper);

020 a| 9781433104886 (hardcover : alk. paper);

020 a| 1433104881 (hardcover : alk. paper);

035 a| (Sirsi) o256762104;

035 a| (OCoLC)256762104;

049 a| EREE;

050 00 a| GV716b| .S585 2009;

082 00 a| 381/.45663422| 22;

245 00 a| Sport, beer, and gender :b| promotional culture and contemporary social life /c| Lawrence A. Wenner and Steven J. Jackson, editors.;

300 a| xii, 317 pages ;c| 23 cm.;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

490 1 a| Popular culture & everyday life ;v| v. 17,x| 1529-2428 ;;

504 a| Includes bibliographical references and index.;

505 0 a| Sport, beer, and gender in promotional culture : on the dynamics of a holy trinity / Lawrence A. Wenner and Steven J. Jackson -- Domesticating the brew : gender and sport in postwar magazine advertising for beer / James R. Walker, Nelson Hathcock, and Robert V. Bellamy -- Beer sponsors football : what could go wrong? / John Horne and Garry Whannel -- Youth, sports, and the culture of beer drinking : global alcohol sponsorship of sports and cultural events in Latin America / Shannon Jette ... [et al.] -- (Michael) power, gendered subjectivities, and filmic representations : brand strategy and Guinness' critical assignment in Africa / John Amis, Ronald L. Mower, and Michael L. Silk -- Brewing consumption : sports dirt, mythic masculinity, and the ethos of beer commercials / Lawrence A. Wenner -- On the lite side? : Miller Lite's men of the square table, man laws, and the making of masculinity / Lindsey J. Meân -- Lads, larrikins and mates : hegemonic masculinities in Australian beer advertisements / Jim McKay, Michael Emmison, and Janine Mikosza -- Producing and consuming masculinity : New Zealand's (Speight's) "southern man" / Steven J. Jackson, Sarah Gee, and Jay Scherer -- Lubrication and domination : beer, sport, masculinity, and the Australian gender order / David Rowe and Callum Gilmour -- The "grog squad" : an ethnography of beer consumption at Australian rules football / Catherine Palmer -- "I laughed until I hurt" : negative humor in Super Bowl ads / Margaret Carlisle Duncan and Alan Aycock -- Promotion and prevention of drinking in U.S. college sports / Charles Atkin and Walter Gantz -- Consuming sport, consuming beer : sport fans, scene, and everyday life / Garry Crawford.;

650 0 a| Sportsx| Marketing.=| ^A1019302;

650 0 a| Beerx| Marketing.=| ^A101379;

650 0 a| Sports spectatorsx| Alcohol use.=| ^A793395;

650 0 a| Gender identity.=| ^A11332;

650 0 a| Masculinity.=| ^A62454;

700 1 a| Wenner, Lawrence A.=| ^A160747;

700 1 a| Jackson, Steven J.,d| 1958-=| ^A513918;

830 0 a| Popular culture & everyday life ;v| v. 17.=| ^A518360;

994 a| 92b| ERE;

910 a| PromptCat;

938 a| YBP Library Servicesb| YANKn| 2890612;

938 a| Baker and Taylorb| BTCPn| BK0007991892;

938 a| Blackwell Book Serviceb| BBUSn| R8753519c| $32.95;

980 a| 2009-01-15b| 32.95d| 0e| 32.95f| 603592g| 30372013967838h| 40016246181i| GV 716 .S585 2009;

596 a| 1;

998 a| 1447326;

999 a| GV716 .S585 2009w| LCc| 1i| 30372013967838d| 5/2/2024e| 2/6/2024f| 2/27/2009g| 1l| JGESm| JOYNERn| 9q| 3r| Ys| Yt| JGESBKu| 1/26/2009x| BOOKz| JSTACKSo| .STAFF. 0;

Sport, beer, and gender : promotional culture and contemporary social life / Lawrence A. Wenner and Steven J. Jackson, editors.

Other author	Wenner, Lawrence A.
Other author	Jackson, Steven J., 1958-
Format	Book
Publication Info	New York : Peter Lang, ©2009.
Description	xii, 317 pages ; 23 cm.
Subjects	Sports--Marketing. Beer--Marketing. Sports spectators--Alcohol use. Gender identity. Masculinity.

Series	Popular culture & everyday life ; v. 17, 1529-2428 ; Popular culture & everyday life ; v. 17. ^A518360
Contents	Sport, beer, and gender in promotional culture : on the dynamics of a holy trinity / Lawrence A. Wenner and Steven J. Jackson -- Domesticating the brew : gender and sport in postwar magazine advertising for beer / James R. Walker, Nelson Hathcock, and Robert V. Bellamy -- Beer sponsors football : what could go wrong? / John Horne and Garry Whannel -- Youth, sports, and the culture of beer drinking : global alcohol sponsorship of sports and cultural events in Latin America / Shannon Jette ... [et al.] -- (Michael) power, gendered subjectivities, and filmic representations : brand strategy and Guinness' critical assignment in Africa / John Amis, Ronald L. Mower, and Michael L. Silk -- Brewing consumption : sports dirt, mythic masculinity, and the ethos of beer commercials / Lawrence A. Wenner -- On the lite side? : Miller Lite's men of the square table, man laws, and the making of masculinity / Lindsey J. Meân -- Lads, larrikins and mates : hegemonic masculinities in Australian beer advertisements / Jim McKay, Michael Emmison, and Janine Mikosza -- Producing and consuming masculinity : New Zealand's (Speight's) "southern man" / Steven J. Jackson, Sarah Gee, and Jay Scherer -- Lubrication and domination : beer, sport, masculinity, and the Australian gender order / David Rowe and Callum Gilmour -- The "grog squad" : an ethnography of beer consumption at Australian rules football / Catherine Palmer -- "I laughed until I hurt" : negative humor in Super Bowl ads / Margaret Carlisle Duncan and Alan Aycock -- Promotion and prevention of drinking in U.S. college sports / Charles Atkin and Walter Gantz -- Consuming sport, consuming beer : sport fans, scene, and everyday life / Garry Crawford.
Bibliography note	Includes bibliographical references and index.
LCCN	2008036472
ISBN	9781433100765 (pbk. : alk. paper)
ISBN	1433100762 (pbk. : alk. paper)
ISBN	9781433104886 (hardcover : alk. paper)
ISBN	1433104881 (hardcover : alk. paper)

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Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	GV716 .S585 2009	✔ Available	Place Hold

Sport, beer, and gender : promotional culture and contemporary social life / Lawrence A. Wenner and Steven J. Jackson, editors.

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