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001 ocn272304919;

003 OCoLC;

005 20141212011911.0;

008 081106s2009 ncu b 001 0 eng ;

010 a| 2008047502;

020 a| 9780786437979 (softcover : alk. paper);

020 a| 0786437979 (softcover : alk. paper);

035 a| (Sirsi) o272304919;

035 a| (OCoLC)272304919;

042 a| lcac;

043 a| e-po---a| n-us---;

049 a| EREE;

050 00 a| HF5813.P7b| J64 2009;

082 00 a| 659.1094382| 22;

100 1 a| Johnson, Jeffrey K.,d| 1972-=| ^A794451;

245 10 a| American advertising in Poland :b| a study of cultural interactions since 1990 /c| Jeffrey K. Johnson.;

300 a| ix, 193 pages ;c| 23 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

504 a| Includes bibliographical references (p. 181-187) and index.;

505 0 a| In the beginning : socialist-era advertising -- McPoland -- Levi's : rebellion in a size 6 -- When the chips are down : Frito-Lay Poland -- Red, white, and cola : coca-cola advertising in Poland.;

520 a| "This volume examines advertising for McDonald's, Levi's, Frito-Lay, and Coca-Cola used in Poland from 1990 to 2005. Case studies reveal a complex relationship between the corporations and Polish society and challenge the assumption that companies force products and ideas into a new market and destroy traditions and cultures"--Provided by publisher.;

650 0 a| Advertisingz| Poland.=| ^A4605;

650 0 a| Corporations, Americanz| Poland.=| ^A23652;

650 0 a| National characteristics, Polish.=| ^A472487;

994 a| 92b| ERE;

910 a| PromptCat;

938 a| YBP Library Servicesb| YANKn| 2828218;

938 a| Coutts Information Servicesb| COUTn| 8421637;

980 a| 2009-02-04b| 45d| 0e| 45f| 619598g| 30372013974479h| 40016316547i| HF 5813.P7 J64 2009;

596 a| 1;

998 a| 1452580;

999 a| HF 5813.P7 J64 2009w| LCc| 1i| 30372013974479d| 5/30/2023e| 8/10/2015l| JGESm| JOYNERn| 1q| 1r| Ys| Yt| JGESBKu| 2/10/2009x| BOOKz| JSTACKSo| .STAFF. 0;

American advertising in Poland : a study of cultural interactions since 1990 / Jeffrey K. Johnson.

Author/creator	Johnson, Jeffrey K., 1972-
Format	Book
Publication Info	Jefferson, N.C. : McFarland & Company, ©2009.
Description	ix, 193 pages ; 23 cm
Subjects	Advertising--Poland. Corporations, American--Poland. National characteristics, Polish.

Contents	In the beginning : socialist-era advertising -- McPoland -- Levi's : rebellion in a size 6 -- When the chips are down : Frito-Lay Poland -- Red, white, and cola : coca-cola advertising in Poland.
Abstract	"This volume examines advertising for McDonald's, Levi's, Frito-Lay, and Coca-Cola used in Poland from 1990 to 2005. Case studies reveal a complex relationship between the corporations and Polish society and challenge the assumption that companies force products and ideas into a new market and destroy traditions and cultures"--Provided by publisher.
Bibliography note	Includes bibliographical references (p. 181-187) and index.
LCCN	2008047502
ISBN	9780786437979 (softcover : alk. paper)
ISBN	0786437979 (softcover : alk. paper)

American advertising in Poland : a study of cultural interactions since 1990 / Jeffrey K. Johnson.

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