Tools

LEADER 02414cam 2200493Ka 4500

001 ocn297219129;

003 OCoLC;

005 20141212012020.0;

008 090107s2009 ne a b 001 0 eng d;

020 a| 9780750682770 (pbk.);

020 a| 0750682779 (pbk.);

029 1 a| NZ1b| 12545825;

035 a| (Sirsi) o297219129;

035 a| (OCoLC)297219129;

040 a| OI@c| OI@d| OI@d| BWXd| YDXCPd| UtOrBLW;

049 a| EREE;

082 04 a| 910.6882| 22;

100 1 a| McCabe, Scott.=| ^A797251;

245 10 a| Marketing communications in tourism and hospitality :b| concepts, strategies and cases /c| Scott McCabe.;

246 34 a| Marketing communications in tourism & hospitality;

250 a| 1st ed.;

260 a| Amsterdam ;a| Boston :b| Butterworth-Heinemann,c| 2009.;

300 a| xx, 300 pages :b| illustrations ;c| 25 cm.;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

490 1 a| Hospitality, leisure, and tourism;

504 a| Includes bibliographical references and index.;

505 0 a| Positioning marketing communications for tourism and hospitality -- Communications theory and applications -- The marketing communications environment -- Consumer roles in marketing communications -- Marketing communications and organisational strategy -- Segmentation, targeting and positioning -- Marketing communications planning -- Advertising strategies for tourism and hospitality -- Other communications strategies -- Interactive and E-communications issues and strategies -- Conclusions and future issues in marketing communications.;

650 0 a| Hospitality industryx| Marketing.=| ^A236694;

650 0 a| Tourismx| Marketing.=| ^A228370;

650 0 a| Communication in marketing.=| ^A75600;

650 0 a| Hospitality industryx| Marketingv| Cases.=| ^A236694;

650 0 a| Tourismx| Marketingv| Cases.=| ^A228370;

650 0 a| Communication in marketingv| Cases.=| ^A75600;

830 0 a| Hospitality, leisure, and tourism series.=| ^A718493;

994 a| 92b| ERE;

910 a| PromptCat;

938 a| Blackwell Book Serviceb| BBUSn| R3758103c| $50.95;

938 a| YBP Library Servicesb| YANKn| 100471973;

980 a| 2009-03-05b| 50.95d| 0e| 48.4f| 644837g| 30372013097198h| 99932686778;

596 a| 1;

998 a| 1453677;

999 a| TX911.3.M3 M33 2009w| LCc| 1i| 30372013097198d| 4/24/2009e| 4/5/2009l| JGESm| JOYNERn| 1r| Ys| Yt| JGESBKu| 3/18/2009x| BOOKz| JSTACKSo| .STAFF. 0;

Marketing communications in tourism and hospitality : concepts, strategies and cases / Scott McCabe.

Author/creator	McCabe, Scott
Format	Book
Edition	1st ed.
Publication Info	Amsterdam ; Boston : Butterworth-Heinemann, 2009.
Description	xx, 300 pages : illustrations ; 25 cm.
Subjects	Hospitality industry--Marketing. Tourism--Marketing. Communication in marketing. Hospitality industry--Marketing. --Cases. Tourism--Marketing. --Cases. Communication in marketing--Cases.

Cover title	Marketing communications in tourism & hospitality
Series	Hospitality, leisure, and tourism Hospitality, leisure, and tourism series. ^A718493
Contents	Positioning marketing communications for tourism and hospitality -- Communications theory and applications -- The marketing communications environment -- Consumer roles in marketing communications -- Marketing communications and organisational strategy -- Segmentation, targeting and positioning -- Marketing communications planning -- Advertising strategies for tourism and hospitality -- Other communications strategies -- Interactive and E-communications issues and strategies -- Conclusions and future issues in marketing communications.
Bibliography note	Includes bibliographical references and index.
ISBN	9780750682770 (pbk.)
ISBN	0750682779 (pbk.)

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Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	TX911.3.M3 M33 2009	✔ Available	Place Hold

Marketing communications in tourism and hospitality : concepts, strategies and cases / Scott McCabe.

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