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001 ocm18835599;

003 OCoLC;

005 20141212012404.0;

008 880822s1989 nyua b 001 0 eng ;

010 a| 88048032;

020 a| 0814459498;

020 a| 9780814459492;

029 1 a| NLGGCb| 050287028;

029 1 a| YDXCPb| 732231;

029 1 a| NZ1b| 2837172;

029 1 a| AU@b| 000006144894;

035 a| (Sirsi) o18835599;

035 a| (OCoLC)18835599;

049 a| EREE;

050 00 a| HF5823b| .M268 1989;

082 0 a| 659.12| 19;

084 a| 85.402| bcl;

100 1 a| Martin, David N.=| ^A796104;

245 10 a| Romancing the brand :b| the power of advertising and how to use it /c| David N. Martin.;

300 a| xvi, 215 pages :b| illustrations ;c| 26 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

504 a| Includes bibliographical references and index.;

650 0 a| Advertisingx| Brand name products.=| ^A381214;

710 2 a| American Management Association.=| ^A11787;

994 a| C0b| ERE;

938 a| Baker and Taylorb| BTCPn| 88048032;

938 a| YBP Library Servicesb| YANKn| 732231;

938 a| Baker & Taylorb| BKTYc| 19.95d| 14.96i| 0814459498n| 0001534359s| active;

596 a| 1;

998 a| 1457675;

999 a| HF5823 .M268 1989w| LCc| 1i| 30372014558834d| 3/9/2009l| JGESm| JOYNERr| Ys| Yt| JGESBKu| 3/3/2009x| BOOKz| JSTACKSo| .STAFF. .note. Gifto| .STAFF. 0;

Romancing the brand : the power of advertising and how to use it / David N. Martin.

Author/creator	Martin, David N.
Other author	American Management Association.
Format	Book
Publication Info	New York : AMACOM, ©1989.
Description	xvi, 215 pages : illustrations ; 26 cm
Subjects	Advertising--Brand name products.

Bibliography note	Includes bibliographical references and index.
LCCN	88048032
ISBN	0814459498
ISBN	9780814459492

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Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	HF5823 .M268 1989	✔ Available	Place Hold

Romancing the brand : the power of advertising and how to use it / David N. Martin.

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