Africa rising : how 900 million African consumers offer more than you think / Vijay Mahajan ; with Robert E. Gunther.

Author/creator Mahajan, Vijay
Format Book
Publication InfoUpper Saddle River, N.J. : Wharton School Pub., ©2009.
Descriptionxii, 260 pages, 16 unnumbered pages of plates : illustrations (chiefly color), maps (chiefly color) ; 24 cm
Subjects
Investments, Foreign--Africa.
International business enterprises--Africa.
Inversiones extranjeras--Africa.
Empresas internacionales--Africa.
Africa--Commerce.
Africa--Economic conditions.
Africa--Comercio.
Africa--Condiciones económicas.

Contents Baking bread in Zimbabwe -- Africa is richer than you think -- The power of Africa two -- Harnessing the Hanouti: opportunities in organizing the market -- Building Mama Habiba an ice factory: opportunities in infrastructure -- Running with the cheetah generation: opportunities in Africa's youth market -- Hello to Nollywood: opportunities in media and entertainment -- Coming home: opportunities in the African diaspora -- Conclusion: Ubuntu market.
Bibliography noteIncludes bibliographical references (p. 221-237) and index.
LCCN 2008012190
ISBN0132339420 (hbk. : alk. paper)
ISBN9780132339421 (hbk. : alk. paper)