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LEADER 01853cam 22004694a 4500

001 ocn220096863;

003 OCoLC;

005 20141212012441.0;

008 080401s2008 nyu b 001 0 eng ;

010 a| 2008012210;

020 a| 9781604975130 (alk. paper);

020 a| 160497513X (alk. paper);

029 1 a| NZ1b| 12373565;

029 1 a| AU@b| 000042944135;

035 a| (Sirsi) o220096863;

035 a| (OCoLC)220096863;

049 a| EREE;

050 00 a| HF6146.T42b| M37 2008;

082 00 a| 659.1/432| 22;

100 1 a| Marshall, Stephen W.=| ^A1208549;

245 10 a| Television advertising that works :b| an analysis of commercials from effective campaigns /c| Stephen W. Marshall and Marilyn S. Roberts.;

300 a| xxii, 170 pages ;c| 23 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

504 a| Includes bibliographical references (p. [151]-166) and index.;

650 0 a| Television advertisingx| Research.=| ^A23648;

650 0 a| Advertisingx| Research.=| ^A90391;

700 1 a| Roberts, Marilyn Sue,d| 1949-=| ^A1218176;

994 a| 92b| ERE;

910 a| PromptCat;

938 a| YBP Library Servicesb| YANKn| 2806188;

938 a| Baker and Taylorb| BTCPn| 2008012210;

938 a| Blackwell Book Serviceb| BBUSn| R7724112c| $99.95;

938 a| Coutts Information Servicesb| COUTn| 8194317;

938 a| Baker & Taylorb| BKTYc| 94.95d| 94.95i| 160497513Xn| 0007884256s| active;

980 a| 2009-04-22b| 104.95d| 0e| 88.16f| 687271g| 30372013121311h| 99932896971i| HF 6146.T42 M37 2008;

596 a| 1;

998 a| 1458240;

999 a| HF 6146.T42 M37 2008w| LCc| 1i| 30372013121311d| 9/22/2015e| 9/11/2015l| JGESm| JOYNERn| 3r| Ys| Yt| JGESBKu| 5/6/2009x| BOOKz| JSTACKSo| .STAFF. 0;

Television advertising that works : an analysis of commercials from effective campaigns / Stephen W. Marshall and Marilyn S. Roberts.

Author/creator	Marshall, Stephen W.
Other author	Roberts, Marilyn Sue, 1949-
Format	Book
Publication Info	Amherst, N.Y. : Cambria Press, ©2008.
Description	xxii, 170 pages ; 23 cm
Subjects	Television advertising--Research. Advertising--Research.

Bibliography note	Includes bibliographical references (p. [151]-166) and index.
LCCN	2008012210
ISBN	9781604975130 (alk. paper)
ISBN	160497513X (alk. paper)

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Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	HF 6146.T42 M37 2008	✔ Available	Place Hold

Television advertising that works : an analysis of commercials from effective campaigns / Stephen W. Marshall and Marilyn S. Roberts.

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