Successfully doing business/marketing in Eastern Europe / by V.H. Manek Kirpalani, Lechoslaw Garbarski, and Eredener Kaynak.

Author/creator Kirpalani, V. H., 1928-
Other author Garbarski, Lechosław.
Other author Kaynak, Erdener.
Format Book
Publication InfoNew York : Routledge, 2009.
Descriptionxvi, 226 pages : illustrations, map ; 24 cm.
Subjects
Europe, Eastern--Commerce. --Handbooks, manuals, etc.
Europe, Central--Commerce. --Handbooks, manuals, etc.
Former Soviet republics--Commerce. --Handbooks, manuals, etc.

SeriesRoutledge studies in international business and the world economy ; 46
Routledge studies in international business and the world economy ; 46. ^A682943
Contents Central Eastern Europe, Russia, and the Ukraine : economic and socio demographic / V.H. Manek Kirpalani -- Regional economic and marketing structure / V.H. Manek Kirpalani -- Consumer behavior / L. Garbarski -- Industrial policy / A. Nowak and V.H. Manek Kirpalani -- Marketing evolution in transition economies / R. Glowacki and G. Karasiewicz -- Education evolution : the case of Leon Kozminski Academy of Entrepreneurship and Management / L. Garbarski -- Product cases from Eastern Europe / V.H. Manek Kirpalani and Leon Kozminski -- The Stockmann Department Store penetration of Russia / H. Seristo -- NK Cables invades Eastern Europe / Peter Gabrielsson and Mika Gabrielsson -- Shadow economy : the Hungarian case / Istvan Molnar and Pal Belyo.
Bibliography noteIncludes bibliographical references and index.
LCCN 2008025405
ISBN9780789032720 (acid-free paper)
ISBN0789032724 (acid-free paper)
ISBN9780203885703 (ebk)
ISBN0203885708 (ebk)

Availability

Library Location Call Number Status Item Actions
Joyner General Stacks HF 1532.7 .K57 2009 ✔ Available Place Hold