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LEADER 03094cam 22006494a 4500

001 ocn155715199;

003 OCoLC;

005 20141212012600.0;

008 070710s2008 mau b 001 0 eng ;

010 a| 2007028074;

020 a| 9781405158206 (hardcover : alk. paper);

020 a| 1405158204 (hardcover : alk. paper);

020 a| 9781405158213 (pbk. : alk. paper);

020 a| 1405158212 (pbk. : alk. paper);

029 1 a| NLGGCb| 305955012;

029 1 a| AU@b| 000041944098;

029 1 a| NZ1b| 11352133;

035 a| (Sirsi) o155715199;

035 a| (OCoLC)155715199;

049 a| EREE;

050 00 a| HM1196b| .B46 2008;

082 00 a| 153.8/522| 22;

084 a| 77.612| bcl;

100 1 a| Benoit, William L.=| ^A371795;

245 10 a| Persuasive messages :b| the process of influence /c| William L. Benoit and Pamela J. Benoit.;

260 a| Malden, MA ;a| Oxford :b| Blackwell Pub.,c| 2008.;

300 a| xiii, 274 pages ;c| 25 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

504 a| Includes bibliographical references (p. 252-263) and index.;

505 0 a| The importance of persuasion -- The cognitive approach to persuasion -- The source of persuasive messages : credibility -- Ethical concerns -- Purpose and audience -- Organization : structuring the message -- Substance : support for your ideas -- Symbols and style -- Hostile, apathetic, motivated, and multiple or mixed audiences -- Consistency theories of attitude change -- Social judgment/involvement theory -- Theory of reasoned action -- Persuasion in advertising -- Persuasion in political campaigns.;

650 0 a| Persuasion (Rhetoric)=| ^A28334;

650 0 a| Persuasion (Psychology)=| ^A27909;

650 0 a| Social influence.=| ^A340727;

650 0 a| Attitude change.=| ^A6508;

650 4 a| Persuasión (Retórica);

650 4 a| Persuasión (Psicología);

650 4 a| Influencia social.;

650 4 a| Cambio de actitud.;

650 17 a| Overreding.2| gtt;

650 17 a| Sociale beïnvloeding.2| gtt;

700 1 a| Benoit, Pamela J.,d| 1954-=| ^A390575;

856 42 3| Contributor biographical informationu| http://www.loc.gov/catdir/enhancements/fy0802/2007028074-b.html;

856 42 3| Publisher descriptionu| http://www.loc.gov/catdir/enhancements/fy0802/2007028074-d.html;

856 41 3| Table of contents onlyu| http://www.loc.gov/catdir/enhancements/fy0802/2007028074-t.html;

994 a| 92b| ERE;

910 a| PromptCat;

938 a| Baker & Taylorb| BKTYc| 99.95d| 99.95i| 1405158204n| 0007325307s| active;

938 a| Baker and Taylorb| BTCPn| BK0007267037;

938 a| YBP Library Servicesb| YANKn| 2569014;

938 a| Baker & Taylorb| BKTYc| 54.95d| .00i| 1405158212n| 0007267037s| active;

980 a| 2009-03-31b| 54.95d| 0e| 52.2f| 669474g| 30372013109571h| 99933040191i| HM 1196 .B46 2008;

596 a| 1;

998 a| 1459467;

999 a| HM 1196 .B46 2008w| LCc| 1i| 30372013109571d| 3/15/2011e| 2/20/2011l| JGESm| JOYNERn| 4r| Ys| Yt| JGESBKu| 4/15/2009x| BOOKz| JSTACKSo| .STAFF. 0;

Persuasive messages : the process of influence / William L. Benoit and Pamela J. Benoit.

Author/creator	Benoit, William L.
Other author	Benoit, Pamela J., 1954-
Format	Book
Publication Info	Malden, MA ; Oxford : Blackwell Pub., 2008.
Description	xiii, 274 pages ; 25 cm
Supplemental Content	Contributor biographical information
Supplemental Content	Publisher description
Supplemental Content	Table of contents only
Subjects	Persuasion (Rhetoric) Persuasion (Psychology) Social influence. Attitude change. Persuasión (Retórica) Persuasión (Psicología) Influencia social. Cambio de actitud.

Contents	The importance of persuasion -- The cognitive approach to persuasion -- The source of persuasive messages : credibility -- Ethical concerns -- Purpose and audience -- Organization : structuring the message -- Substance : support for your ideas -- Symbols and style -- Hostile, apathetic, motivated, and multiple or mixed audiences -- Consistency theories of attitude change -- Social judgment/involvement theory -- Theory of reasoned action -- Persuasion in advertising -- Persuasion in political campaigns.
Bibliography note	Includes bibliographical references (p. 252-263) and index.
LCCN	2007028074
ISBN	9781405158206 (hardcover : alk. paper)
ISBN	1405158204 (hardcover : alk. paper)
ISBN	9781405158213 (pbk. : alk. paper)
ISBN	1405158212 (pbk. : alk. paper)

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Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	HM 1196 .B46 2008	✔ Available	Place Hold

Persuasive messages : the process of influence / William L. Benoit and Pamela J. Benoit.

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