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LEADER 02296cam 22005414a 4500

001 ocn234260177;

003 OCoLC;

005 20141212013101.0;

008 080718s2009 enka b 001 0 eng ;

010 a| 2008031536;

020 a| 9780415251259 (hbk.);

020 a| 0415251257 (hbk.);

020 a| 9780415251266 (pbk.);

020 a| 0415251265 (pbk.);

020 a| 9780203493199 (ebook);

020 a| 0203493192 (ebook);

029 1 a| NZ1b| 12791252;

029 1 a| AU@b| 000043243561;

035 a| (Sirsi) o234260177;

035 a| (OCoLC)234260177;

049 a| EREE;

050 00 a| HF5823b| .M132 2009;

082 00 a| 659.12| 22;

100 1 a| MacRury, Iain.=| ^A489625;

245 10 a| Advertising /c| Iain MacRury.;

260 a| London ;a| New York :b| Routledge,c| 2009.;

300 a| xvii, 318 pages :b| illustrations ;c| 22 cm.;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

490 1 a| Routledge introductions to media and communications;

504 a| Includes bibliographical references (p. [289]-314) and index.;

505 0 a| Advertising and common sense -- Advertising agencies: mediation and the creative process -- Marketing, media and communication -- Analysing and historicising advertising -- Advertising and culture -- Signs and textualities -- New forms and intimacies -- Audiences and psychology.;

650 0 a| Advertising.=| ^A4605;

830 0 a| Routledge introductions to media and communications.=| ^A590630;

994 a| 92b| ERE;

910 a| PromptCat;

938 a| Baker & Taylorb| BKTYc| 110.00d| 110.00i| 0415251257n| 0006685045s| active;

938 a| Baker & Taylorb| BKTYc| 30.95d| 30.95i| 0415251265n| 0006685046s| active;

938 a| Blackwell Book Service UKb| BBUKn| L8807563c| 65.00;

938 a| Coutts Information Servicesb| COUTn| 5182072c| 110.00 USD;

938 a| Blackwell Book Serviceb| BBUSn| R4768752c| $110.00;

938 a| YBP Library Servicesb| YANKn| 100456610;

980 a| 2009-03-24b| 30.95d| 0e| 29.4f| 663382g| 30372013108326h| 40016504880i| HF 5823 .M132 2009;

596 a| 1;

998 a| 1484357;

999 a| HF 5823 .M132 2009w| LCc| 1i| 30372013108326d| 10/15/2017e| 10/2/2017l| JGESm| JOYNERn| 6q| 1r| Ys| Yt| JGESBKu| 3/31/2009x| BOOKz| JSTACKS;

Advertising / Iain MacRury.

Author/creator	MacRury, Iain
Format	Book
Publication Info	London ; New York : Routledge, 2009.
Description	xvii, 318 pages : illustrations ; 22 cm.
Subjects	Advertising.

Series	Routledge introductions to media and communications Routledge introductions to media and communications. ^A590630
Contents	Advertising and common sense -- Advertising agencies: mediation and the creative process -- Marketing, media and communication -- Analysing and historicising advertising -- Advertising and culture -- Signs and textualities -- New forms and intimacies -- Audiences and psychology.
Bibliography note	Includes bibliographical references (p. [289]-314) and index.
LCCN	2008031536
ISBN	9780415251259 (hbk.)
ISBN	0415251257 (hbk.)
ISBN	9780415251266 (pbk.)
ISBN	0415251265 (pbk.)
ISBN	9780203493199 (ebook)
ISBN	0203493192 (ebook)

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Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	HF 5823 .M132 2009	✔ Available	Place Hold

Advertising / Iain MacRury.

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