Tools

LEADER 01293cam 2200373 i 4500

001 ocm04194510;

005 20141212013404.0;

008 780815s1978 nyua b 001 0 eng ;

010 a| 77028660;

020 a| 0471028452;

035 a| (Sirsi) o04194510;

035 a| (OCoLC)04194510;

049 a| ERE*;

050 00 a| HF5415.3b| .J32;

082 0 a| 658.8/34;

100 1 a| Jacoby, Jacob.=| ^A110340;

245 10 a| Brand loyalty :b| measurement and management /c| Jacob Jacoby, Robert W. Chestnut.;

300 a| xiv, 157 pages :b| illustrations ;c| 22 cm.;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

490 1 a| Wiley series on marketing management;

500 a| "A Ronald Press publication.";

500 a| Includes indexes.;

504 a| Bibliography: p. 121-149.;

650 0 a| Brand choice.=| ^A110341;

700 1 a| Chestnut, Robert W.=| ^A554971;

830 0 a| Wiley series on marketing management.=| ^A296715;

919 a| BOOK;

596 a| 1;

998 a| 148865;

999 a| HF5415.3 .J32w| LCc| 1i| 310372001714896d| 5/6/2009e| 3/27/1999f| 3/27/2009g| 1l| JGESm| JOYNERn| 1r| Ys| Yt| JGESBKu| 5/27/1986x| BOOKz| JSTACKSo| .STAFF. 0o| .STAFF. Copy Statement : c.1;

Brand loyalty : measurement and management / Jacob Jacoby, Robert W. Chestnut.

Author/creator	Jacoby, Jacob
Other author	Chestnut, Robert W.
Format	Book
Publication Info	New York : Wiley, ©1978.
Description	xiv, 157 pages : illustrations ; 22 cm.
Subjects	Brand choice.

Series	Wiley series on marketing management Wiley series on marketing management. ^A296715
General note	"A Ronald Press publication."
General note	Includes indexes.
Bibliography note	Bibliography: p. 121-149.
LCCN	77028660
ISBN	0471028452

Availability

Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	HF5415.3 .J32	✔ Available	Place Hold

Brand loyalty : measurement and management / Jacob Jacoby, Robert W. Chestnut.

Click here for more information about this title

Availability