Industrial marketing strategy / Frederick E. Webster, Jr.

Author/creator Webster, Frederick E.
Format Book
Publication InfoNew York : Wiley, ©1979.
Descriptionxvi, 279 pages : illustrations ; 24 cm.
Subjects

SeriesRoland series on marketing management
Local noteLittle-117341 - $18.00
General note"A Ronald Press publication."
Bibliography noteIncludes bibliographies and index.
LCCN 78026599
ISBN0471048798