Diffusion of innovations / Everett M. Rogers.

Author/creator Rogers, Everett M.
Format Book
Edition4th ed.
Publication InfoNew York : Free Press, ©1995.
Descriptionxvii, 519 pages : illustrations ; 25 cm
Subjects

Contents Elements of diffusion -- A history of diffusion research -- Contributions and criticisms of diffusion research -- The generation of innovations -- The innovation-decision process -- Attributes of innovations and their rate of adoption -- Innovativeness and adopter categories -- Diffusion networks -- The change agent -- Innovation in organizations -- Consequences of innovations.
Bibliography noteIncludes bibliographical references (p. 443-501) and indexes.
LCCN 94024947
ISBN0029266718 :