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Focus groups : a practical guide for applied research / by Richard A. Krueger & Mary Anne Casey.
| Author/creator | Krueger, Richard A. |
| Other author | Casey, Mary Anne (Mary Anne W.) |
| Format | Book |
| Edition | 3rd ed. |
| Publication Info | Thousand Oaks, Calif. : Sage Publications, ©2000. |
| Description | xvi, 215 pages : . illustrations ; 25 cm |
| Subjects |
| Contents | Overview of focus groups -- Planning the focus group study -- Developing a questioning route -- Participants in a focus group -- Moderating skills -- Analyzing focus group results -- Reporting -- Styles of focus group research -- Adapting focus groups to audiences and environments -- Modifications of focus groups -- Answering questions about the quality of focus group research. |
| Bibliography note | Includes bibliographical references and index. |
| LCCN | 00008040 |
| ISBN | 0761920706 (acid-free paper) : |
| ISBN | 0761920714 (pbk. : acid-free paper) |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Laupus | Books - Stacks | H 61.28 K78 2000 | ✔ Available | Place Hold |