Planning, implementing, and evaluating health promotion programs : a primer / James F. McKenzie, Brad L. Neiger, Jan L. Smeltzer.
| Author/creator | McKenzie, James F., 1948- |
| Other author | Neiger, Brad L. |
| Other author | Smeltzer, Jan L. |
| Format | Book |
| Edition | 4th ed. |
| Publication Info | San Francisco : Pearson/Benjamin Cummings, ©2005. |
| Description | xviii, 414 pages : illustrations ; 24 cm |
| Subjects |
| Contents | Health education, health promotion, health educators, and program planning -- Models for program planning in health promotion -- Starting the planning process -- Assessing needs -- Measurement, measures, data collection, and sampling -- Mission statement, goals, and objectives -- Theories and models commonly used for health promotion interventions -- Interventions -- Community organizing and community building -- Identification and allocation of resources -- Marketing : making sure programs respond to wants and needs of consumers -- Implementation : strategies and associated concerns -- Evaluation : an overview -- Evaluation approaches, framework, and designs -- Data analysis and reporting. |
| Bibliography note | Includes bibliographical references (p. 372-392) and index. |
| LCCN | 2004004984 |
| ISBN | 0805360107 : |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Laupus | Books - Stacks | WA 590 M156P 2005 | ✔ Available | Place Hold |