The Rexall story : a history of genius and neglect / Mickey Smith.

Author/creator Smith, Mickey C.
Format Book
Publication InfoNew York : Pharmaceutical Products Press, ©2004.
Descriptionxxi, 175 pages, 28 unnumbered pages of plates : illustrations, facsimiles, maps, portraits ; 23 cm
Subjects

Contents The genius of Louis Liggett: how it all began -- "Dear Pardner" -- The sense of family and its effects: Rexall retirees speak -- The genius of Rexall product -- The genius of Rexall price -- The genius of Rexall place -- The genius of Rexall promotion -- Justin Dart: a new era of genius -- The end of the Rexall era -- Conclusion.
Bibliography noteIncludes bibliographical references (p. 171-172) and index.
LCCN 2004013032
ISBN0789024721
ISBN078902473X