The Rexall story : a history of genius and neglect / Mickey Smith.
| Author/creator | Smith, Mickey C. |
| Format | Book |
| Publication Info | New York : Pharmaceutical Products Press, ©2004. |
| Description | xxi, 175 pages, 28 unnumbered pages of plates : illustrations, facsimiles, maps, portraits ; 23 cm |
| Subjects |
| Contents | The genius of Louis Liggett: how it all began -- "Dear Pardner" -- The sense of family and its effects: Rexall retirees speak -- The genius of Rexall product -- The genius of Rexall price -- The genius of Rexall place -- The genius of Rexall promotion -- Justin Dart: a new era of genius -- The end of the Rexall era -- Conclusion. |
| Bibliography note | Includes bibliographical references (p. 171-172) and index. |
| LCCN | 2004013032 |
| ISBN | 0789024721 |
| ISBN | 078902473X |