Marketing public health : strategies to promote social change / Michael Siegel, Lynne Doner Lotenberg.
| Author/creator | Siegel, Michael |
| Other author | Lotenberg, Lynne Doner. |
| Format | Book |
| Edition | 2nd ed. |
| Publication Info | Sudbury, MA : Jones and Bartlett Publishers, ©2007. |
| Description | xx, 608 pages : illustrations ; 23 cm |
| Subjects |
| Contents | Emerging threats to the public's health: the need for social change -- Marketing social change-a challenge for the public health practitioner -- Marketing social change-an opportunity for the public health practitioner -- Emerging threats to the survival of public health -- Marketing public health-a challenge for the public health practitioner -- Marketing public health: an opportunity for the public health practitioner -- Urunana: radio health communication: a case study from Rwanda -- Marketing public health as an institution: a case study -- Applying marketing principles to public health -- The planning process -- Formative research -- Framing and delivering the message: crafting communication strategies --Translating strategy into tactics -- Working with partners, allies, coalitions, and intermediaries -- Promotional materials and activities -- Monitoring and refining implementation: process evaluation tools -- Outcome evaluation issues and designs --Overview of common theories and marketing research methods. |
| Bibliography note | Includes bibliographical references and index. |
| LCCN | 2006022680 |
| ISBN | 0763738913 |
| ISBN | 9780763738914 : |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Laupus | Books - Stacks | W 74 S571M 2007 | ✔ Available | Place Hold |