Implicit measures of attitudes / edited by Bernd Wittenbrink, Norbert Schwarz.

Other author Wittenbrink, Bernd.
Other author Schwarz, Norbert.
Format Book
Publication InfoNew York : Guilford Press, ©2007.
Descriptionx, 294 pages : illustrations ; 24 cm
Subjects

Contents Introduction / Bernd Wittenbrink and Norbert Schwarz. Pt. 1. Procedures and their implementation. Measuring attitudes through priming / Bernd Wittenbrink -- Understanding and using the Implicit Association Test: what we know (so far) about the method / Kristin A. Lane ... [et al.] -- Armed only with paper and pencil: "low-tech" measures of implicit attitudes / Patrick T. Vargas, Denise Sekaquaptewa, and William von Hippel -- Attitudes as mental and neural states of readiness: using physiological measures to study implicit attitudes / Tiffany A. Ito and John T. Cacioppo -- Understanding social evaluations: what we can (and cannot) learn from neuroimaging / Andreas Olsson and Elizabeth A. Phelps. Pt. 2. Critical perspectives. How to define and examine the implicitness of implicit measures / Jan De Houwer and Agnes Moors -- Paradigms we live by: a plea for more basic research on the Implicit Association Test / Dirk Wentura and Klaus Rothermund -- Beyond the attitude object: implicit attitudes spring from object-centered contexts / Melissa J. Ferguson and John A. Bargh -- Mental representations are states, not things: implications for implicit and explicit measurement / Eliot R. Smith and Frederica R. Conrey -- What do we know about implicit attitude measures and what do we have to learn? / Bertram Gawronski and Galen V. Bodenhausen.
Bibliography noteIncludes bibliographical references and index.
LCCN 2006020538
ISBN1593854021
ISBN9781593854027 :