Health communication : from theory to practice / Renata Schiavo.
| Author/creator | Schiavo, Renata |
| Format | Book |
| Edition | 1st ed. |
| Publication Info | San Francisco : Jossey-Bass, ©2007. |
| Description | xxiv, 436 pages : illustrations ; 23 cm |
| Subjects |
| Contents | What is health communication? -- Current health communication theories and issues -- Cultural, gender, ethnic, religious, and geographical influences on conceptions of health and illness -- Interpersonal communications -- Public relations and public advocacy -- Community mobilization -- Professional medical communications -- Constituency relations in health communication -- Overview of the health communication planning process -- Situation analysis and audience profile -- Identifying program objectives and strategies -- Developing tactical and evaluation plans -- Implementing, monitoring, and evaluating a health communication program. |
| Bibliography note | Includes bibliographical references (p. 379-411) and indexes. |
| LCCN | 2006101792 |
| ISBN | 9780787982058 : |
| ISBN | 0787982059 |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Laupus | Books - Stacks | W 84.1 S329H 2007 | ✔ Available | Place Hold |