Blunders in international business / David A. Ricks.

Author/creator Ricks, David A.
Format Book
Publication InfoCambridge, Mass., USA : Blackwell Business, ©1993.
Descriptionix, 172 pages ; 22 cm
Subjects
International business enterprises--Management. --Case studies.
Business failures--Case studies.

Contents Introduction -- Production -- Names -- Marketing -- Translation -- Management -- Strategic management -- Other areas of international business -- Lessons learned.
Local noteLittle-286279--305130048191Z
Local noteLittle-301953--305131008794+
Bibliography noteIncludes bibliographical references (p. [161]-164) and indexes.
LCCN 92033483
ISBN1557864144