Tools

LEADER 02019cam 2200409 a 4500

001 963850;

005 20141212031659.0;

008 931019s1994 ctua bf 001 0 eng ;

010 a| 93030984;

015 a| GB95-11214;

020 a| 0313278113 (hardcover : alk. paper);

035 a| (Sirsi) o29319923;

035 a| (OCoLC)29319923;

043 a| n-us---;

049 a| NPER;

050 4 a| P92.U5b| H36 1994;

082 00 a| 302.23/09732| 20;

092 a| 302.23b| H19;

245 00 a| Handbook on mass media in the United States :b| the industry and its audiences /c| edited by Erwin K. Thomas and Brown H. Carpenter.;

300 a| xv, 325 pages :b| illustrations ;c| 25 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

504 a| Includes bibliographical references (p. [309]-313) and index.;

505 0 a| Advertising / Kevin L. Keenan -- Books / Ronald J. Zboray -- Cable / James Phillip Jeter -- Films / Shirley S. Carter -- Magazines / Marilyn Kern-Foxworth -- Newspapers / Bruce Garrison -- Public relations / Barbara Bealor Hines -- Radio / M. Kent Sidel -- Recordings / Lawrence N. Redd -- Television / Robert G. Finney -- Minorities / Katherine C. McAdams -- Women audiences / Maurine H. Beasley -- Children and youth audiences / Lowndes P. Stephens -- Disabled audiences / Alice A. Tait -- Religious audiences / Shirley S. Carter -- Sports audiences / Randy E. Miller.;

650 0 a| Mass mediaz| United Statesv| Handbooks, manuals, etc.;

653 0 a| Mass media;

653 0 a| United States;

700 1 a| Thomas, Erwin Kenneth.;

700 1 a| Carpenter, Brown H.;

590 a| Little-302457--305131011388Y;

590 a| Little-287374--305130049295+;

596 a| 1 2;

998 a| 1711710;

999 a| P92.U5 H36 1994w| LCc| 1i| 30372008863190d| 8/1/2012e| 3/29/2004f| 8/1/2012g| 1l| JGESm| JOYNERn| 5p| $63.75r| Ys| Yt| JGESBKu| 1/31/1995x| BOOKz| JSTACKSo| .STAFF. 0;

Handbook on mass media in the United States : the industry and its audiences / edited by Erwin K. Thomas and Brown H. Carpenter.

Other author	Thomas, Erwin Kenneth.
Other author	Carpenter, Brown H.
Format	Book
Publication Info	Westport, Conn. : Greenwood Press, ©1994.
Description	xv, 325 pages : illustrations ; 25 cm
Subjects	Mass media--United States. --Handbooks, manuals, etc.

Contents	Advertising / Kevin L. Keenan -- Books / Ronald J. Zboray -- Cable / James Phillip Jeter -- Films / Shirley S. Carter -- Magazines / Marilyn Kern-Foxworth -- Newspapers / Bruce Garrison -- Public relations / Barbara Bealor Hines -- Radio / M. Kent Sidel -- Recordings / Lawrence N. Redd -- Television / Robert G. Finney -- Minorities / Katherine C. McAdams -- Women audiences / Maurine H. Beasley -- Children and youth audiences / Lowndes P. Stephens -- Disabled audiences / Alice A. Tait -- Religious audiences / Shirley S. Carter -- Sports audiences / Randy E. Miller.
Local note	Little-302457--305131011388Y
Local note	Little-287374--305130049295+
Bibliography note	Includes bibliographical references (p. [309]-313) and index.
LCCN	93030984
ISBN	0313278113 (hardcover : alk. paper)

Handbook on mass media in the United States : the industry and its audiences / edited by Erwin K. Thomas and Brown H. Carpenter.

Click here for more information about this title