Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / William O. Bearden, Richard G. Netemeyer, Mary F. Mobley.
| Author/creator | Bearden, William O., 1945- |
| Other author | Netemeyer, Richard G., 1956- |
| Other author | Mobley, Mary F. |
| Format | Book |
| Publication Info | Newbury Park, Calif. : Sage Publications, ©1993. |
| Description | xii, 352 pages ; 29 cm |
| Subjects |
| Local note | Little-292393--305130045586/ |
| General note | "Published in cooperation with the Association for Consumer Research." |
| Bibliography note | Includes bibliographical references. |
| LCCN | 92045241 |
| ISBN | 0803951558 |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Joyner | General Stacks | HF5415.3 .B323 1993 | ✔ Available | Place Hold |