/LC.GIF&client=easterncarolinaedu)
Customer connections : new strategies for growth / Robert E. Wayland, Paul M. Cole.
| Author/creator | Wayland, Robert E., 1946- |
| Other author | Cole, Paul M. (Paul Michael), 1958- |
| Format | Book |
| Publication Info | Boston, Mass : Harvard Business School Press, ©1997. |
| Description | xi, 265 pages : illustrations ; 24 cm |
| Subjects |
| Contents | ch. 1. Value compass: finding untapped sources of value -- ch. 2. All ye need to know: customer knowledge management -- ch. 3. Getting wired to your customer: customer-connecting technology -- ch. 4. Finding our where the money is: customer economics -- ch. 5. Getting together: building the right customer portfolio -- ch. 6. Creating customer value: designing the right range of value proposition -- ch. 7. Producing and delivering value: playing the right value-added role -- ch. 8. Creating value together: reward and risk sharing -- ch. 9. Putting it together: creating a customer-based strategy. |
| Local note | Little-305280--305131010813Q |
| Bibliography note | Includes bibliographical references (p. 253-260) and index. |
| LCCN | 97010783 |
| ISBN | 0875847994 (alk. paper) |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Joyner | General Stacks | HF5415.5 .W39 1997 | ✔ Available | Place Hold |