Polling and the public : what every citizen should know / Herbert Asher.

Author/creator Asher, Herbert B.
Format Book
Edition3rd ed.
Publication InfoWashington, D.C. : CQ Press, ©1995.
Descriptionx, 199 pages : illustrations ; 23 cm
Subjects

Contents Polling and the public -- The problem of nonattitudes -- Wording and context of questions -- Sampling techniques -- Interviewing procedures -- The media and the polls -- Polls and elections -- Analyzing and interpreting polls -- Advice to poll consumers.
Local noteLittle-311225--305131017010M
Bibliography noteIncludes bibliographical references (p. 176-189) and index.
LCCN 95010464
ISBN0871877554

Availability

Library Location Call Number Status Item Actions
Joyner General Stacks HM261 .A74 1995 ✔ Available Place Hold