Golden arches east : McDonald's in East Asia / edited by James L. Watson.

Other author Watson, James L.
Format Book
Publication InfoStanford, Calif. : Stanford University Press, ©1997.
Descriptionxvi, 256 pages ; 23 cm
Subjects
McDonald's Corporation.
Fast food restaurants--Social aspects. --East Asia.
Fast food restaurants--East Asia.
East Asia--Social life and customs.

Contents Introduction: transnationalism, localization, and fast foods in East Asia / James L. Watson -- McDonald's in Beijing: the localization of Americana / Yunxiang Yan -- McDonald's in Hong Kong: consumerism, dietary change, and the rise of a children's culture / James L. Watson -- McDonald's in Taipei: hamburgers, betel nuts, and national identity / David Y.H. Wu -- McDonald's in Seoul: food choices, identity, and nationalism / Sangmee Bak -- McDonald's in Japan: changing manners and etiquette / Emiko Obnuki-Tierney -- Afterword: swallowing modernity / Sidney W. Mintz.
Local noteLittle-316127--305131024285Y
Bibliography noteIncludes bibliographical references (p. [239]-245) and index.
LCCN 97022495
ISBN0804732051 (cloth : alk. paper)
ISBN0804732078 (paper : back cover)

Availability

Library Location Call Number Status Item Actions
Joyner General Stacks TX945.5.M33 G65 1997 ✔ Available Place Hold