Extending the supply chain : how cutting-edge companies bridge the critical last mile into customers' homes / Kenneth Karel Boyer, Markham T. Frohlich, and G. Tomas M. Hult.
| Author/creator | Boyer, Kenneth Karel, 1967- |
| Other author | Frohlich, Markham T. |
| Other author | Hult, G. Tomas M. |
| Format | Book |
| Edition | 1st ed. |
| Publication Info | New York : American Management Association, ©2005. |
| Description | xvii, 252 pages : illustrations ; 24 cm |
| Subjects |
| Contents | Introduction -- The great divide between customers and retailers -- Decoupled extended supply chains -- Semi-extended supply chains -- Fully extended supply chains -- Centralized extended supply chains -- Strategy : meshing operational and marketing goals -- Marketing : tapping customers' latent desires -- Supply chain design : how to bridge the last mile -- Information technology : facilitating learning and streamlining transactions -- The future of the extended supply chain. |
| Local note | Little-344296--305131051110L |
| Bibliography note | Includes bibliographical references and index. |
| LCCN | 2004000846 |
| ISBN | 0814408362 |
| ISBN | 9780814408360 |