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LEADER 01409cam 2200373 a 4500

001 ocm08785758;

005 20141212042213.0;

008 820831s1982 maua b 001 0 eng ;

010 a| 82014444;

020 a| 0898381258;

035 a| (Sirsi) o08785758;

035 a| (OCoLC)8785758;

040 a| DLCc| DLCd| EREd| UtOrBLW;

043 a| e-gw---;

049 a| ERE*;

050 00 a| HF6161.C35b| R48 1982;

082 0 a| 659.1/967973/09432| 19;

100 1 a| Reuijl, Jan C.=| ^A142657;

245 10 a| On the determination of advertising effectiveness :b| an empirical study of the German cigarette market /c| Jan C. Reuijl.;

300 a| 226 pages :b| illustrations ;c| 23 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

500 a| Includes index.;

504 a| Bibliography: p. 207-214.;

650 0 a| Advertisingx| Cigarettesz| Germany (West)=| ^A19669;

650 0 a| Cigarette industryz| Germany (West)=| ^A370877;

650 0 a| Advertising.=| ^A4605;

650 0 a| Industrial concentration.=| ^A76546;

919 a| BOOK;

596 a| 1;

998 a| 196633;

999 a| HF6161.C35 R48 1982w| LCc| 1i| 310372002256304d| 5/6/2009e| 2/12/2002f| 1/30/2009g| 1l| JGESm| JOYNERn| 3r| Ys| Yt| JGESBKu| 8/9/1986x| BOOKz| JSTACKSo| .STAFF. 0o| .STAFF. Copy Statement : c.1;

On the determination of advertising effectiveness : an empirical study of the German cigarette market / Jan C. Reuijl.

Author/creator	Reuijl, Jan C.
Format	Book
Publication Info	Boston : Kluwer-Nijhoff Pub. ; Hingham, Mass. : Distributors for North America, Kluwer Boston, 1982.
Description	226 pages : illustrations ; 23 cm
Subjects	Advertising--Cigarettes. --Germany (West). Cigarette industry--Germany (West). Advertising. Industrial concentration.

General note	Includes index.
Bibliography note	Bibliography: p. 207-214.
LCCN	82014444
ISBN	0898381258

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Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	HF6161.C35 R48 1982	✔ Available	Place Hold

On the determination of advertising effectiveness : an empirical study of the German cigarette market / Jan C. Reuijl.

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