Personal influence : the part played by peole in the flow of mass communications / by Elihu Katz and Paul F. Lazarsfeld.

Author/creator Katz, Elihu
Other author Lazarsfeld, Paul F., 1901-1976.
Other author Columbia University. Bureau of Applied Social Research.
Format Book
Publication InfoNew York : Free Press, [1964, ©1955]
Description400 pages : illustrations ; 21 cm.
Subjects

SeriesFoundations of communications research
Bibliography noteBibliography: p.381-393.
LCCN 55007334