Advertising and consumer psychology / edited by Larry Percy, Arch G. Woodside.

Other author Percy, Larry.
Other author Woodside, Arch G.
Format Book
Publication InfoLexington, Mass. : Lexington Books, ©1983.
Descriptionxxiv, 400 pages : illustrations ; 24 cm
Subjects

General noteIncludes indexes.
Bibliography noteBibliography: p. 345-385.
LCCN 82048006
ISBN0669057665