Advertising and consumer psychology / edited by Larry Percy, Arch G. Woodside.
| Other author | Percy, Larry. |
| Other author | Woodside, Arch G. |
| Format | Book |
| Publication Info | Lexington, Mass. : Lexington Books, ©1983. |
| Description | xxiv, 400 pages : illustrations ; 24 cm |
| Subjects |
| General note | Includes indexes. |
| Bibliography note | Bibliography: p. 345-385. |
| LCCN | 82048006 |
| ISBN | 0669057665 |