Market segmentation ; concepts and applications / Edited by James F. Engel, Henry F. Fiorillo [and] Murray A. Cayley.
| Author/creator | Engel, James F. |
| Other author | Fiorillo, Henry F. |
| Other author | Cayley, Murray Alexander, 1936- |
| Format | Book |
| Publication Info | New York : Holt, Rinehart and Winston, [1972] |
| Description | xiii, 486 pages : illustrations ; 23 cm. |
| Subjects |
| Series | Holt, Rinehart and Winston marketing series |
| Bibliography note | Bibliography: p. 469-483. |
| LCCN | 79167809 |
| ISBN | 0030880823 |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Joyner | General Stacks | HF5415 .E647 | ✔ Available | Place Hold |