Market segmentation ; concepts and applications / Edited by James F. Engel, Henry F. Fiorillo [and] Murray A. Cayley.

Author/creator Engel, James F.
Other author Fiorillo, Henry F.
Other author Cayley, Murray Alexander, 1936-
Format Book
Publication InfoNew York : Holt, Rinehart and Winston, [1972]
Descriptionxiii, 486 pages : illustrations ; 23 cm.
Subjects

SeriesHolt, Rinehart and Winston marketing series
Bibliography noteBibliography: p. 469-483.
LCCN 79167809
ISBN0030880823

Availability

Library Location Call Number Status Item Actions
Joyner General Stacks HF5415 .E647 ✔ Available Place Hold