Place branding : glocal, virtual and physical identities, constructed, imagined and experienced / Robert Govers and Frank Go.

Author/creator Govers, Robert
Other author Go, Frank M.
Format Book
Publication InfoBasingstoke : Palgrave Macmillan, 2009.
Descriptionxiv, 324 pages : illustrations, maps ; 25 cm
Subjects

Bibliography noteIncludes bibliographical references and indexes.
ISBN9780230230736 (hbk.)
ISBN0230230733 (hbk.)