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LEADER 02984cam 22004694a 4500

001 ocn424454974;

003 OCoLC;

005 20141212045755.0;

008 090710s2010 njua b 001 0 eng ;

010 a| 2009028104;

020 a| 9781572739277 (hardbound);

020 a| 1572739274 (hardbound);

020 a| 9781572739284 (paperbound);

020 a| 1572739282 (paperbound);

029 1 a| AU@b| 000044476369;

035 a| (Sirsi) o424454974;

035 a| (OCoLC)424454974;

049 a| EREE;

050 00 a| HQ1180b| .W6516 2010;

082 00 a| 302.230822| 22;

245 00 a| Women, advertising and representation :b| beyond familiar paradigms /c| edited by Sue Abel, Marjan deBruin, Anita Nowak.;

300 a| vii, 256 pages :b| illustrations ;c| 23 cm.;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

490 1 a| The Hampton Press communication series. Women, culture and mass communication;

504 a| Includes bibliographical references and indexes.;

505 0 a| Contextualizing women/advertising/representation / Anita Nowak, Sue Abel and Marjan de Bruin -- Sex, sameness and desire : thoughts on Versace and the clone / Isabelle Loring Wallace -- A (bad) habit of thinking : challenging and changing the pornographic worldview / Jane Caputi -- Lara Croft in ads / Birgit Pretzsch -- Naturalizing gender : watered-down women and grounded men in Japanese TV commercials / Todd Joseph Miles Holden -- Negotiating Gaijin beauty : Japanese women read western models in Japanese advertising / Fabienne Darling-Wolf -- Nimble hands weaving culture : representation and sale of Turkish carpets over the Internet / Damla Isik -- Was there really a crisis? : female images in the recontextualisation of political issues in Indonesian television advertisements / Wiwik Sushartami -- Television commercials and rural women in India : reaching the unreached / Ila Patel -- Reading the "plus-size" woman in mode magazine / Anita Nowak -- Kellogg's and Virginia Slims offer only a "wink" to women while new advertising campaigns dare to enter the sign of feminism / Vickie Rutledge Shields and Dawn Heinecken -- Ladies night : bar flyers as a technology of heteronormative construction of gender / Aurélie Lebrun.;

650 0 a| Women.=| ^A768;

650 0 a| Mass media and women.=| ^A210430;

650 0 a| Feminism and mass media.=| ^A513635;

700 1 a| Abel, Sue.=| ^A1201557;

700 1 a| Bruin, Marjan de.=| ^A1198198;

700 1 a| Nowak, Anita.=| ^A1207673;

830 0 a| Hampton Press communication series.p| Women, culture and mass communication.=| ^A1003851;

994 a| C0b| ERE;

938 a| YBP Library Servicesb| YANKn| 3109636;

596 a| 1;

998 a| 2188547;

999 a| HQ1180 .W6516 2010w| LCc| 1i| 30372015330688d| 8/9/2016e| 5/6/2016f| 7/25/2012g| 1l| JGESm| JOYNERn| 7r| Ys| Yt| JGESBKu| 4/30/2010x| BOOKz| JSTACKSo| .STAFF. jmpl;

Women, advertising and representation : beyond familiar paradigms / edited by Sue Abel, Marjan deBruin, Anita Nowak.

Other author	Abel, Sue.
Other author	Bruin, Marjan de.
Other author	Nowak, Anita.
Format	Book
Publication Info	Cresskill, NJ : Hampton Press, ©2010.
Description	vii, 256 pages : illustrations ; 23 cm.
Subjects	Women. Mass media and women. Feminism and mass media.

Series	The Hampton Press communication series. Women, culture and mass communication Hampton Press communication series. Women, culture and mass communication. ^A1003851
Contents	Contextualizing women/advertising/representation / Anita Nowak, Sue Abel and Marjan de Bruin -- Sex, sameness and desire : thoughts on Versace and the clone / Isabelle Loring Wallace -- A (bad) habit of thinking : challenging and changing the pornographic worldview / Jane Caputi -- Lara Croft in ads / Birgit Pretzsch -- Naturalizing gender : watered-down women and grounded men in Japanese TV commercials / Todd Joseph Miles Holden -- Negotiating Gaijin beauty : Japanese women read western models in Japanese advertising / Fabienne Darling-Wolf -- Nimble hands weaving culture : representation and sale of Turkish carpets over the Internet / Damla Isik -- Was there really a crisis? : female images in the recontextualisation of political issues in Indonesian television advertisements / Wiwik Sushartami -- Television commercials and rural women in India : reaching the unreached / Ila Patel -- Reading the "plus-size" woman in mode magazine / Anita Nowak -- Kellogg's and Virginia Slims offer only a "wink" to women while new advertising campaigns dare to enter the sign of feminism / Vickie Rutledge Shields and Dawn Heinecken -- Ladies night : bar flyers as a technology of heteronormative construction of gender / Aurélie Lebrun.
Bibliography note	Includes bibliographical references and indexes.
LCCN	2009028104
ISBN	9781572739277 (hardbound)
ISBN	1572739274 (hardbound)
ISBN	9781572739284 (paperbound)
ISBN	1572739282 (paperbound)

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Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	HQ1180 .W6516 2010	✔ Available	Place Hold

Women, advertising and representation : beyond familiar paradigms / edited by Sue Abel, Marjan deBruin, Anita Nowak.

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