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020 z| 9780749456474;

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035 a| (MiAaPQ)EBC473917;

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082 04 a| 659.1/132| 22;

100 1 a| Springer, Paul.=| ^A750570;

245 10 a| Ads to icons :b| how advertising succeeds in a multimedia age /c| Paul Springer.;

250 a| 2nd ed.;

260 a| London ;a| Philadelphia :b| Kogan Page,c| 2009.;

300 a| xviii, 343 pages :b| illustrations;

336 a| text2| rdacontent;

337 a| computer2| rdamedia;

338 a| online resource2| rdacarrier;

504 a| Includes bibliographical references and index.;

533 a| Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.;

650 0 a| Advertisingv| Case studies.=| ^A989791;

650 0 a| Advertising campaignsv| Case studies.=| ^A214716;

655 4 a| Electronic books.;

710 2 a| ProQuest (Firm)=| ^A1048343;

856 40 u| https://ebookcentral.proquest.com/lib/eastcarolina/detail.action?docID=473917z| Click to View;

949 a| Click on web addressw| asish| joyner96o| jjlm;

949 a| Click on web addressw| asish| hsl102o| jjlm;

596 a| 1 4;

998 a| 2191690;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 2191690-1001l| JNETm| JOYNERr| Ys| Yt| JNE3BKu| 3/20/2019x| EBOOKz| JERESOURCE;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 2191690-2001l| HSLELECm| HSLr| Ys| Yt| HGENEBKu| 3/20/2019x| EBOOKz| HERESOURCE;

Ads to icons : how advertising succeeds in a multimedia age / Paul Springer.

Author/creator	Springer, Paul
Other author	ProQuest (Firm)
Format	Electronic
Edition	2nd ed.
Publication Info	London ; Philadelphia : Kogan Page, 2009.
Description	xviii, 343 pages : illustrations
Supplemental Content	Click to View
Subjects	Advertising--Case studies. Advertising campaigns--Case studies.

Bibliography note	Includes bibliographical references and index.
Reproduction note	Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Genre/form	Electronic books.
LCCN	2009012338

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Ads to icons : how advertising succeeds in a multimedia age / Paul Springer.

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