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LEADER 01242cam 2200373 a 4500

001 ocm12050558;

005 20141212050343.0;

008 841213s1984 enka b 001 0 eng ;

010 a| 84250303;

020 a| 086003531X;

020 a| 0860036332 (pbk.);

035 a| (Sirsi) o12050558;

035 a| (OCoLC)12050558;

040 a| DLCc| DLCd| EREd| UtOrBLW;

043 a| e-uk---;

049 a| EREE;

050 00 a| HF5415.12.G7b| L58 1984;

082 0 a| 658.82| 19;

100 1 a| Littler, Dale.=| ^A161913;

245 10 a| Marketing and product development /c| Dale Littler.;

260 a| Deddington, Oxford :b| P. Allan,c| 1984.;

300 a| viii, 259 pages :b| illustrations ;c| 24 cm.;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

490 1 a| Industrial studies series;

504 a| Includes bibliographies and index.;

650 0 a| Marketingz| Great Britain.=| ^A16179;

650 0 a| New products.=| ^A17216;

830 0 a| Industrial studies series.=| ^A234858;

919 a| BOOK;

596 a| 1;

998 a| 219680;

999 a| HF5415.12.G7 L58 1984w| LCc| 1i| 30372003886691d| 5/6/2009f| 3/27/2009g| 1l| JGESm| JOYNERr| Ys| Yt| JGESBKu| 11/17/1988x| BOOKz| JSTACKSo| .STAFF. 0o| .STAFF. Copy Statement : c.1;

Marketing and product development / Dale Littler.

Author/creator	Littler, Dale
Format	Book
Publication Info	Deddington, Oxford : P. Allan, 1984.
Description	viii, 259 pages : illustrations ; 24 cm.
Subjects	Marketing--Great Britain. New products.

Series	Industrial studies series Industrial studies series. ^A234858
Bibliography note	Includes bibliographies and index.
LCCN	84250303
ISBN	086003531X
ISBN	0860036332 (pbk.)

Marketing and product development / Dale Littler.

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