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005 20141212050429.0;

008 850510r19861979njua 001 0 eng ;

010 a| 85009573;

020 a| 0134178823 :c| $19.95;

020 a| 0134178742 (pbk.) :c| $10.95;

035 a| (Sirsi) o12104488;

035 a| (OCoLC)12104488;

040 a| DLCc| DLCd| EREd| UtOrBLW;

049 a| EREE;

050 00 a| HF5823b| .L53 1986;

082 0 a| 659.1/068/12| 19;

100 1 a| Lewis, Herschell Gordon,d| 1926-2016=| ^A85779;

245 10 a| How to make your advertising twice as effective at half the cost /c| Herschell Gordon Lewis.;

300 a| xiii, 273 pages :b| illustrations ;c| 24 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

500 a| Originally published: Chicago : Nelson-Hall, c1979.;

500 a| Includes index.;

650 0 a| Advertising.=| ^A4605;

650 0 a| Advertisingx| Costs.=| ^A989792;

919 a| BOOK;

596 a| 1;

998 a| 220324;

999 a| HF5823 .L53 1986w| LCc| 1i| 30372003918015d| 5/6/2009e| 1/30/2007f| 1/30/2009g| 1l| JGESm| JOYNERn| 6r| Ys| Yt| JGESBKu| 11/28/1988x| BOOKz| JSTACKSo| .STAFF. 0o| .STAFF. Copy Statement : c.1;

How to make your advertising twice as effective at half the cost / Herschell Gordon Lewis.

Author/creator	Lewis, Herschell Gordon
Format	Book
Publication Info	Englewood Cliffs, N.J. : Prentice-Hall, ©1986.
Description	xiii, 273 pages : illustrations ; 24 cm
Subjects	Advertising. Advertising--Costs.

General note	Originally published: Chicago : Nelson-Hall, c1979.
General note	Includes index.
LCCN	85009573
ISBN	0134178823 :
ISBN	0134178742 (pbk.) :

How to make your advertising twice as effective at half the cost / Herschell Gordon Lewis.

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