Marketing warfare / by Al Ries and Jack Trout.
| Author/creator | Ries, Al. |
| Other author | Trout, Jack. |
| Format | Book |
| Publication Info | New York : McGraw-Hill, ©1986. |
| Description | viii, 216 pages, 2 unnumbered leaves of plates : illustrations ; 21 cm |
| Subjects |
| General note | Includes index. |
| LCCN | 85014957 |
| ISBN | 007052730X |