Principles and practice of sport management / edited by Lisa P. Masteralexis, Carol A. Barr, Mary A. Hums.

Other author Masteralexis, Lisa Pike.
Other author Barr, Carol A.
Other author Hums, Mary A.
Format Book
Edition3rd ed., Updated and expanded.
Publication InfoSudbury, Mass. : Jones and Bartlett Publishers, ©2009.
Descriptionix, 534 pages : illustrations ; 23 cm
Supplemental ContentTable of contents only
Subjects
Sports administration.

Portion of title Sport management
Contents History of sport management / Todd W. Crosset and Mary A. Hums -- Management principles applied to sport management / Carol A. Barr and Mary A. Hums -- Marketing principles applied to sport management / James M. Gladden and William A. Sutton -- Financial and economic principles applied to sport management / Neil Longley -- Legal principles applied to sport management / Lisa P. Masteralexis and Glenn M. Wong -- Ethical principles applied to sport management / Todd W. Crosset and Mary A. Hums -- High school and youth sports / Dan Covell -- Collegiate sport / Carol A. Barr -- International sport / Sheranne Fairley, Mireia Lizandra, and James M. Gladden -- Professional sport / Lisa P. Masteralexis -- Sports agency / Lisa P. Masteralexis -- Facility management / Nancy Beauchamp ... [et al.] -- Event management / James M. Gladden, Mark A. McDonald, and Carol A. Barr -- Sport sales / Stephen M. McKelvey -- Sport sponsorship / Stephen M. McKelvey -- Sport communication / Andrew McGowan and Gregory Bouris -- Sport broadcasting / Betsy Goff and Tim Ashwell -- The sporting goods and licensed products industries / Dan Covell and Mary A. Hums -- The health and fitness industry / Mark A. McDonald, William C. Howland, Jr., and Lisa P. Masteralexis -- Recreational sport / Laurie Gullion -- Strategies for career success / Mary A. Hums and Virginia R. Goldsbury.
Bibliography noteIncludes bibliographical references and index.
LCCN 2007044091
ISBN9780763749583 (pbk.)
ISBN0763749583 (pbk.)