Focus groups : targeting the market / produced and distributed by Canadian Broadcasting Corporation ; producer, Marc Baby.
| Other author | Films for the Humanities (Firm) |
| Other author | Canadian Broadcasting Corporation. |
| Format | Video (DVD) |
| Publication Info | Princeton, NJ : Films for the Humanities & Sciences, 2004. |
| Description | 1 videodisc (9 min.) : sound, color ; 4 3/4 in. |
| Subjects |
| Portion of title | Targeting the market |
| Abstract | "Looks at how one company, Happy Planet, ran focus groups to discover what its target market thought of its product and then applied the information to restrategize its advertising campaign and revamp the product"--Container. |
| General note | Originally broadcast as a segment of the television program: Venture. |
| Technical details | DVD. |
| Other title | Venture (Television program) |
| Publisher number | FFH 30481 Films for the Humanities & Sciences |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Joyner | Compact DVDs | H61.28 .F638 2004 DVD | ✔ Available | Place Hold |