Tools

LEADER 01178cam 2200337 a 4500

001 ocm13328131;

005 20141212051220.0;

008 860305s1986 maua b 001 0 eng ;

010 a| 84048438;

020 a| 0669093750 (alk. paper);

035 a| (Sirsi) o13328131;

035 a| (OCoLC)13328131;

040 a| DLCc| DLCd| EREd| UtOrBLW;

049 a| EREE;

050 00 a| HF5826.5b| .R87 1986;

082 0 a| 659.1/112| 19;

092 a| 659.111b| R92a;

100 1 a| Rust, Roland T.=| ^A168261;

245 10 a| Advertising media models :b| a practical guide /c| Roland T. Rust.;

300 a| x, 159 pages :b| illustrations ;c| 24 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

504 a| Includes bibliographies and index.;

650 0 a| Advertising media planningx| Mathematical models.=| ^A18226;

919 a| BOOK;

590 a| Little-254347;

596 a| 1;

998 a| 226318;

999 a| HF5826.5 .R87 1986w| LCc| 1i| 30372004043821d| 11/5/2009e| 2/11/1999f| 1/30/2009g| 1l| JGESm| JOYNERn| 1q| 1r| Ys| Yt| JGESBKu| 11/28/1988x| BOOKz| JSTACKSo| .STAFF. 0o| .STAFF. Copy Statement : c.1;

Advertising media models : a practical guide / Roland T. Rust.

Author/creator	Rust, Roland T.
Format	Book
Publication Info	Lexington, Mass. : Lexington Books, ©1986.
Description	x, 159 pages : illustrations ; 24 cm
Subjects	Advertising media planning--Mathematical models.

Local note	Little-254347
Bibliography note	Includes bibliographies and index.
LCCN	84048438
ISBN	0669093750 (alk. paper)

Advertising media models : a practical guide / Roland T. Rust.

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