Tools

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001 ocn318873472;

003 OCoLC;

005 20141212051243.0;

008 090916s2010 enka 000 0 eng ;

010 a| 2009047026;

015 a| GBA9930782| bnb;

015 a| 015-376652| bnb;

016 7 a| 0153766512| Uk;

019 a| 473650796;

020 a| 9780230237308 (hbk.);

020 a| 0230237304 (hbk.);

029 1 a| AU@b| 000044889794;

029 1 a| CDXb| 10024650;

029 1 a| GBVCPb| 609808338;

035 a| (Sirsi) o318873472;

035 a| (OCoLC)318873472;

042 a| ukblcatcopy;

049 a| EREE;

050 4 a| HF5415b| .D37 2010;

082 04 a| 658.82| 22;

100 1 a| Darroch, Jenny.=| ^A1011272;

245 10 a| Marketing through turbulent times /c| Jenny Darroch.;

300 a| xvi, 176 pages :b| illustrations ;c| 24 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

504 a| Includes bibliographical references and index.;

505 8 a| Machine generated contents note: Introduction * The Context: The Consumers' Perspective, The Consumer Response, Social Media * Staying Focused: Hope is Not Enough, Growth Through Excellent Execution * Generating Growth by Pushing Product-Market Boundaries * The Risks and Benefits of Generating Growth, Generating and Managing Ideas * Conclusions. -- Introduction * The Context: The Consumers' Perspective, The Consumer Response, Social Media * Staying Focused: Hope is Not Enough, Growth Through Excellent Execution * Generating Growth by Pushing Product-Market Boundaries * The Risks and Benefits of Generating Growth, Generating and Managing Ideas * Conclusions.;

520 a| "At some time in the future the recession will end. But what will happen then? How will customers respond to organizations that mistreated them in the past? What can organizations do now? Marketing Through Turbulent Times addresses these questions by tying together four themes: democracy, economic recession, individual depression and customer-centred strategies. Written for decision makers who want to ensure that their marketing strategies are not only relevant for today's difficult environment but will also provide a solid foundation for future growth, this book is an invaluable resource for anyone making strategic marketing decisions. Marketing Through Turbulent Times is a common sense, accessible book about marketing that provides a range of tools, principles and approaches for managers wanting to fine tune their current marketing strategies today and identify innovative growth opportunities which will allow them to lead their organization toward a robust future"--Provided by publisher.;

650 0 a| Marketing.=| ^A16179;

650 0 a| Organizational change.=| ^A3135;

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994 a| C0b| ERE;

938 a| Baker and Taylorb| BTCPn| BK0008315734;

938 a| Coutts Information Servicesb| COUTn| 10024650;

938 a| YBP Library Servicesb| YANKn| 3090596;

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998 a| 2264013;

999 a| HF5415 .D37 2010w| LCc| 1i| 30372015322180d| 5/28/2010e| 4/22/2010l| JGESm| JOYNERr| Ys| Yt| JGESBKu| 4/16/2010x| BOOKz| JSTACKSo| .STAFF. jmpl;

Marketing through turbulent times / Jenny Darroch.

Author/creator	Darroch, Jenny
Format	Book
Publication Info	Basingstoke : Palgrave Macmillan, ©2010.
Description	xvi, 176 pages : illustrations ; 24 cm
Subjects	Marketing. Organizational change.

Contents	Machine generated contents note: Introduction * The Context: The Consumers' Perspective, The Consumer Response, Social Media * Staying Focused: Hope is Not Enough, Growth Through Excellent Execution * Generating Growth by Pushing Product-Market Boundaries * The Risks and Benefits of Generating Growth, Generating and Managing Ideas * Conclusions. -- Introduction * The Context: The Consumers' Perspective, The Consumer Response, Social Media * Staying Focused: Hope is Not Enough, Growth Through Excellent Execution * Generating Growth by Pushing Product-Market Boundaries * The Risks and Benefits of Generating Growth, Generating and Managing Ideas * Conclusions.
Abstract	"At some time in the future the recession will end. But what will happen then? How will customers respond to organizations that mistreated them in the past? What can organizations do now? Marketing Through Turbulent Times addresses these questions by tying together four themes: democracy, economic recession, individual depression and customer-centred strategies. Written for decision makers who want to ensure that their marketing strategies are not only relevant for today's difficult environment but will also provide a solid foundation for future growth, this book is an invaluable resource for anyone making strategic marketing decisions. Marketing Through Turbulent Times is a common sense, accessible book about marketing that provides a range of tools, principles and approaches for managers wanting to fine tune their current marketing strategies today and identify innovative growth opportunities which will allow them to lead their organization toward a robust future"--Provided by publisher.
Bibliography note	Includes bibliographical references and index.
LCCN	2009047026
ISBN	9780230237308 (hbk.)
ISBN	0230237304 (hbk.)

Marketing through turbulent times / Jenny Darroch.

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